During the first days of the event, which It takes place from June 5 to 7, technology remains one of the most in-demand categories. Computers, cell phones, televisions and electronic accessories lead the interest of those looking to update their equipment by taking advantage of special discounts.
Fashion also registers an important movement. Clothing, footwear and accessories continue to be protagonists thanks to consumers who take advantage of the season to renew their wardrobe with more competitive prices.
The home continues to gain ground
One of the big trends observed during this edition is the growth of home-related purchases. Appliances, kitchen items, furniture and organizational products are among the most active categories.
This behavior responds to a trend that has strengthened in recent years: consumers are allocating more and more resources to improving their spaces and optimizing their quality of life within the home.
Trips and experiences also stand out
Tourism has become one of the sectors with the best performance during the day. Hotels, vacation packages and rest experiences They are capturing the attention of thousands of users who take advantage of the event to plan their next vacation.
Industry experts highlight that discount seasons have stopped focusing exclusively on physical products and today include experiences that generate added value for consumers.
A more informed consumer
International e-commerce studies indicate that More than 70% of shoppers research prices and features before making a purchase during massive discount events, a trend that is also reflected in Colombia.
The growing digitalization of commerce has prompted consumers to compare options, look for references and take advantage of purchasing opportunities more strategically.
