“Macedonian Telecom” and the Sports Center “Boris Trajkovski” announced that they are starting a strategic partnership with which the largest hall for sports and other events in Macedonia will be renamed to, as the company records the name: “T Arena” (Te Arena). It has been agreed that the hall will soon be painted inside and out in the pink-purple hue of the “Telekom” brand.
“‘T Arena’ is much more than a new name. It is a symbol of our long-term commitment to the community and to the values that unite people – sports, culture and shared experiences. We are proud to become part of this story and believe that this will bring new energy, new opportunities and additional value for visitors and the entire public,” said Goran Marković, CEO of Makedonski Telekom.
According to the director of SC “Boris Trajkovski”, Daniel Apostoloski, the change will improve the experience for visitors.
“The partnership with Makedonski Telecom opens a new and exciting chapter in the development of our sports center. Together we will work to improve the experience for visitors, attract new events and further position the arena as a regional center for sports, culture and entertainment,” says Apostoloski.
The “Boris Trajkovski” Sports Center concluded a similar partnership with the “VIP” telecommunications company in 2016, when the hall was officially renamed first to “VIP Arena” and then to “A1 Arena”.
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