Digital
It was at the end of a strategic academic partnership between the two entities that the MBA E-Business was launched on June 13 in Morocco. Paris Digital School represents a leading French establishment in the fields of digital, E-Business and Entrepreneurship and EDGE Business School is a higher management school based in Casablanca for several years. The details.
The signing ceremony, organized in Casablanca in the presence of the managers of the two establishments, marked the official launch of the MBA E-Business program. This training was designed to meet the growing needs of companies in terms of digital transformation, e-commerce, digital marketing and innovation management. Jalal Boularbah, founder of Paris Digital School, will also emphasize that “this partnership is part of a dynamic of international academic development and convergence of expertise around digital issues and innovation. The MBA E-Business reflects our common ambition to train profiles with high added value, capable of evolving in complex and globalized economic environments. For his part, Mounire Trifess, CEO of EDGE Business School, indicated that “this collaboration constitutes a structuring step in strengthening our academic positioning.
The MBA E-Business embodies our desire to offer training of excellence, aligned with international standards and oriented towards the sustainable transformation of skills and organizations.
Students joining the first class of the MBA E-Business will benefit from an introductory rate set at 60,000 MAD for 15 months of teaching. The approach is to support the deployment of the program in Morocco according to international academic standards. Concretely, the educational content emphasizes the challenges of digital, marketing, entrepreneurship, project management and innovation. The teaching is based on real cases, applied projects and a strong proximity to the business world.
Through this collaboration, the two establishments aim to train a new generation of managers and entrepreneurs capable of supporting the digital transformation of organizations on a national and international scale. Jean Avenel, president of Paris Digital School, indicated, moreover, that “this agreement also opens the way to future joint projects in terms of academic mobility, development of specialized programs, applied research and cooperation with partner companies of the two establishments”.
