M.V. Govindan. (Photo: Manorama)
Thiruvananthapuram∙ Weakness alcohol The letter sent by Bacadi Company to the Left government in 2021 seeking permission to sell in Kerala is out. Former Excise Minister and CPM State Secretary M.V. Govindan, the company’s senior manager, issued the letter on 17 September 2021.
On the basis of this letter, on September 29, the Excise Minister directed the Secretary of the Tax Department to take further action. The Excise Minister had directed to urgently submit a detailed report giving a clear definition of low strength liquor considering the applications made by Bakadi and SDF Industries.
The company said in the letter that Bacadi Breezer and Bacadi Plus are favorite products across tourism and corporate events regardless of gender. Due to the lack of these women friendly products, many are running the program in Goa and Pondicherry. In this situation, Bacadi’s letter also demands that the amendment of the category including low alcoholic beverage be implemented along with the beer and wine category. The company also states that low-strength alcohol will be an asset for the government’s revenue growth and the revival of the tourism sector.
Considering this letter, the Left government amended the Foreign Liquor Act by including low-strength alcohol. During the previous government, three new classifications were introduced in liquor. Low alcoholic beverages (0.5%-20% strength), Horti liqueur (20%-30% strength), Horti wine (15.5% strength maximum).
English Summary:
Bacardi’s Plea for Low-Alcohol Liquor in Kerala Revealed: A letter sent by Bacardi in 2021 to the Kerala government seeking permission to sell low-alcohol liquor in the state. This led to amendments in the foreign liquor rules to include low alcoholic beverages, potentially boosting revenue and tourism.
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