A stronger forint is easing the burden at the checkout. The German discount chain Aldi is passing on lower purchasing prices directly to consumers in Hungary. Starting Thursday, over a hundred products became permanently cheaper—in some cases by up to 40%.
In recent days, the Hungarian forint has shown a significant upward trend against major currencies. This development is now having a direct impact on the retail sector. As Világgazdaság reports, citing a statement from Aldi Hungary,
the company is using the current exchange rate advantage to launch a broad wave of price cuts.
According to Aldi, the strengthening of the national currency is clearly noticeable in the procurement markets. A strong forint makes imports of finished goods from abroad cheaper and also lowers the costs of raw materials needed for domestic production.
“The appreciation of the forint has a direct impact on purchase prices. In line with our pricing strategy, we are passing this benefit directly on to our customers,” explained Bernhard Haider, Country Manager of Aldi Hungary.
The current measure is part of a larger strategy. In the first quarter of 2026, Aldi in Hungary had already permanently lowered the prices of over 1,000 items in total.
The new round of discounts covers more than 100 products from nearly all product categories, including baked goods, dairy, meat, and fish products; cleaning supplies, hygiene paper products, and cosmetics; as well as groceries and coffee.
The discounts are particularly steep for drugstore items and bulk products.
A few examples illustrate the savings:
Hygiene: Kokett Box tissues (100 count) are now 40% cheaper and cost 329 forints (90 euro cents).
Personal care: Lacura shower cream (400 ml) is now 38% cheaper and costs 305 forints (83 euro cents).
Canned goods: The price of Almare Seafood tuna fillets (3x70g) has been reduced by 35%; they now cost 965 forints (2.63 euros).
Staple foods: The price of spaghetti (1 kg) has been reduced by 27% to 629 forints (1.72 euros), while the price of mini baguettes has dropped by 25% to 59 forints (16 euro cents).
Luxury goods: Barissimo coffee beans (1 kg) are now available for 3,999 forints (10.92 euros), a 15% reduction.
For the discount retailer, the focus is not only on customer loyalty but also on the broader economic impact. “Our goal is for positive economic developments to reach households as quickly as possible,” Haider added. The measure is intended not only to ease the burden on family budgets, but also to contribute to further curbing inflation in Hungary.
Given the fierce competition in the Hungarian retail sector, it remains to be seen whether other major chains will respond to currency stability with similar price cuts.
Via Világgazdaság; Featured image: Pexels
