A wave of civic pride is emerging across Cambodia as civil society groups, artists and young people campaign against littering during the Khmer New Year celebrations, reflecting growing public awareness of the dangers posed by waste.
Actors, actresses and social media influencers have joined students in multiple provinces to promote cleaner public spaces, urging festival-goers to dispose of trash responsibly. Campaign activities have included public service messages, community clean-ups and youth-led outreach in busy holiday destinations.
The movement highlights a broader shift in attitudes, particularly among younger Cambodians, who are increasingly vocal about environmental protection and the long-term impact of pollution on health, tourism and ecosystems.
Officials from the Ministry of Environment said the visible engagement during the holiday underscores the effectiveness of ongoing national efforts to promote a “clean and green Cambodia”. The ministry has intensified awareness campaigns in recent years, focusing on reducing plastic waste and encouraging responsible behaviour in public spaces.
Observers say the strong participation during one of the country’s busiest celebrations signals meaningful progress, as public enthusiasm aligns with government initiatives to improve environmental sustainability.
