For years, Hollywood has been synonymous with the entertainment industry, but in recent years the rules of the game have been rapidly changing. The growing influence of tech companies like YouTube, Meta, and Amazon is changing the way audiences watch content, but also the way it’s created.
According to the Nielsen agency, YouTube is today among the leading platforms in terms of the time users spend watching content on TVs, while short formats from social networks are increasingly finding their way to the big screen.
At the same time, traditional streaming platforms are going through a new phase. Netflix, which for years led the revolution in watching movies and series, is no longer the only center of attention, while services such as HBO Max, Disney+ and others face the challenge of how to retain the audience at a time when attention is increasingly shifting to social networks, video platforms and interactive content.
In order to remain competitive, large media systems are increasingly reaching for mergers and new partnerships. The goal is to unify content, technology and distribution to rival tech companies that already have billions of users worldwide.
Live sports broadcasts have become a particularly important segment. In recent years, Apple, Amazon and YouTube have invested billions of dollars in exclusive rights to the biggest sports competitions, an area that until recently was reserved for broadcasters.
At the same time, artificial intelligence is playing an increasingly important role in the industry. While some see it as an opportunity for the development of new tools and more efficient production, others warn that it could change the way films and series are created and further increase the influence of large technology companies.
Analysts believe that today there is no longer just a fight for the best films or series, but also for the platforms through which the audience reaches them. This is precisely why borders are becoming less and less visible, and the future of the entertainment industry depends more and more on technology as much as on creativity.
