At an event intended for clients, Lovćen Bank recently presented a new slogan and image campaign resulting from a new marketing strategy, which in the coming period will shape not only the bank’s media presence, but also its relationship with clients and partners.
Behind the new marketing strategy are months of serious work by the marketing team of Lovćen banka. Market research and internal research were carried out. We listened carefully to the needs of our clients and employees. A modern strategy emerged from that valuable data, and a new image campaign was created as its mirror.
“We will come to an agreement” – a new slogan, a homely approach
The core of the new brand performance is summed up in a strong and simple slogan: “We will agree”. This message reflects the truly homely approach to clients that Lovćen banka fosters.
“We’ll agree, it’s not just a marketing slogan, but the way we work every day at the bank. Now we’ve decided to publicly say and show it. By launching a new marketing strategy and image campaign, our brand is entering a new, even more dynamic phase of development. We want to send a strong message that banking can be domestic, more accessible, faster and more human.” Said Slađana Radović, director of the Marketing and Communications Department at Lovćen Bank.
“The success of this large project would not have been possible without the strong support of our partners: Torris branding, which developed a marketing strategy and conceived new directions for the bank’s activities, as well as Akter Public creative agency and one of the best production houses in the Balkans, Brand Vision, who worked on the creation of the bank’s image campaign and new TV spot. We would like to take this opportunity to publicly thank them for their successful cooperation.” Radović concluded.
The new marketing strategy brings a deeper change than a new slogan and way of advertising. Along with the new brand appearance, the bank continues to work on speeding up processes in the bank, simplifying procedures, changing products, improving digital services, all for the benefit of a better user experience and client satisfaction.
( Lovćen Bank )
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