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    Slobodna Dalmacija – Zadranin Dominik: from a waiter to a marketing magician, here’s how important digital marketing really is in hospitality

    The Analyst by The Analyst
    June 17, 2026
    in Croatia
    Slobodna Dalmacija – Zadranin Dominik: from a waiter to a marketing magician, here’s how important digital marketing really is in hospitality


    What doesn’t kill you makes you stronger! This ancient catchphrase was ideal as an introduction to a conversation about digital marketing and social networks. Now, what does the ancient saying have to do with the modern way of advertising, you will find out soon. from Zadar Dominik Sinovčić (28) entered the world of marketing because he wanted to create something of his own. That he does not have to depend on anyone, and that, on the other hand, he is his own boss. That’s how some of his life paths intertwined and took him in a completely different direction. His communication skills, creativity and sea of ​​contacts created an ideal foundation for a job that is becoming more and more important all over the world. He founded a digital marketing agency, of which he is the owner and currently the only employee. Business is booming, the season is coming to a peak, and between the gallery and the meeting, the young marketing mage from Zadar set aside a piece of time for us, and this is how the whole story began:

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