May 1, 2026 at – 7:47 p.m.
From tax advantages to an enviable quality of life, citizens of Europe and the region find fertile ground for entrepreneurship in Paraguay. However, the slow banking bureaucracy and excessive controls appear as the main “handbrake” for the arrival of capital.
Paraguay stopped being that “invisible point” on the map to become a attractive destination for foreigners. Currently, Europeans and Latin Americans are seeking to settle on Guarani soil in search of opportunities. Stories like those of Martena Spanish businesswoman, and Janea Brazilian communicator, reflect this phenomenon that mixes the heart with business.
Marta arrived in Paraguay a little over a year ago for a human reason: she fell in love with a Paraguayan in Spain.
Read more: None wanted to stay: migrants who arrived via the US leave Paraguay
But upon landing, he discovered a “fall in love” with the opportunities in Guaraní territory. According to him, the flexibility to set up a company in our country is a respite from Europe’s fiscal asphyxiation. While in Spain starting a business can be so expensive that it is no longer profitable, in Paraguay found an open door for entrepreneurship.
Today, Marta not only lives here, but leads a consulting firm which offers comprehensive advice to other investors. For her, Paraguay offers that “human connection” added to the tax advantages, which makes it an ideal place to settle.
The “wall” of banking bureaucracy
On the other hand, the young businesswoman does not hide her frustration before the excessive state bureaucracy. ensures that inject capital from abroad to a company legally constituted here is “an odyssey.”
“The foreign investor does not understand how it is possible that in the United States or Europe you leave with an open account in 20 minutes and here it is crazy,” he claims.
Read more: Requests for residences double: why do foreigners come to Paraguay?
This difficulty for move currencies becomes an obstacle for those businessmen who They intend to inject capital to the national economy.
The discovery of Paraguay for a Brazilian
On the other hand, the story of Jana, a Brazilian communicator Established six years ago, it provides a more cultural and lifestyle vision. Jana arrived to study Spanish and the pandemic “caught” her, but he decided to stay when he saw that Asunción was much more than the border prejudice of Ciudad del Este.
He found a modern city, full of young entrepreneurs and, above all, a peace that he could not find in Brazil.
Read more: Migrations reminds foreigners who could lose their residence for this reason
Jana highlights the “Paraguayan balance” as the possibility of having an excellent quality of life without the need to “kill yourself working”. The lowest cost of living, added to the nature and the warmth of the people who still prioritize real encounters on social networkswere the factors that led her to stay permanently.
“It is a very healthy country to live in,” says Jana, who even He is already encouraged to say a few words in Guaraní to connect with your new community.
