4.3 million tourists visited Morocco during the first three months of the current year. Overnight stays approached 10 million, up 10%.
Tourism: With nearly 20 million visitors welcomed in 2025, strong growth in revenues and performances above the international average at the start of 2026, Morocco is consolidating its international positioning and establishing itself as one of the main tourist destinations globally.
Morocco continues its rise on the tourist scene. The destination continues to climb the ranks occupying the most advanced positions in the world rankings. This is evidenced by the latest results of the World Tourism Barometer of the United Nations Tourism Organization (UN Tourism). The Kingdom has indeed made a qualitative leap, gaining around ten places since 2019. This dynamic is reflected in particular in terms of arrivals where the country is now in the top 25 in the world. By welcoming 19.8 million tourists in 2025, Morocco now occupies 22nd place in the world, marking a gain of 3 places year-on-year and 12 places compared to 2019. And that’s not all, Morocco has also straightened out its international positioning in terms of tourist revenue. In 2025, national tourism activity generated revenues of around $14.8 billion, giving Morocco 32nd place in the world compared to 31st in 2024.
These improved rankings illustrate the profound change taking place in the sector and driven by an ambitious roadmap. “These results confirm the relevance of the enlightened Vision of His Majesty King Mohammed VI, may God help him. They encourage us to continue the efforts undertaken on all aspects of the tourism ecosystem in order to sustainably position Morocco among the major global tourist destinations by 2030,” confirms Fatim-Zahra Ammor, Minister of Tourism, Crafts and the Social and Solidarity Economy. This dynamic will continue in 2026. In the first quarter, Morocco recorded growth of almost 7% in its tourist arrivals, more than three times higher than the world average, established at 2% according to UN Tourism.
Referring to the Tourism Observatory dashboard, 4.3 million tourists visited Morocco during the first three months of the current year. Overnight stays approached 10 million, up 10%. The occupancy rate thus stands at 52%, an improvement of 1 point compared to the first quarter of the previous year. Revenues amounted to 31 billion dirhams, showing a peak of 24% compared to the first three months of last year. It should be noted that France, Spain and the United Kingdom constitute the main source markets for national tourism in the first quarter of 2026. Likewise, Marrakech preserves its positioning as the leading tourist destination, followed by Agadir and Casablanca. In terms of accommodation segments, classified hotels captured 57% of arrivals in the first quarter, compared to 16% for guest houses and 9% for club hotels.
It should be remembered that the influence enjoyed by the Morocco destination in recent years is the result of the roadmap put in place since 2023. This vision has produced tangible effects even exceeding the objectives set well before the deadline, propelling tourism to the rank of the main engines of economic growth and job creation at the national level. Throughout the last three years, the sector’s roadmap has made it possible to simultaneously accelerate the development of air connectivity, tourism offerings, accommodation capacities, quality of experience as well as human capital skills. Exceeding the set objectives illustrates this dynamic. We note the creation of 92,000 direct jobs in the sector throughout the deployment of the roadmap, bringing the overall workforce to 894,000 compared to 802,000 in 2022 while forecasts were counting on the creation of 80,000 jobs. In terms of arrivals, we note the reception of 20 million tourists in 2025 compared to 17.5 million visitors initially expected by 2026. We also note a consolidation of 18 billion dirhams in sector revenues reaching 138 billion dirhams before the deadline.
