The 10th edition of the INNTEC conference has put the focus on the hyperconnectivity, artificial intelligence and the transformation of productive and social models. This is what the general director of ACTINN, business coach and mentor, Ignasi Martín, who has defended that the sector is moving towards a scenario where “everything will be connected” and where the great value will be the management of the data in real time.
Martin has pointed out that this hyperconnectivity will generate large volumes of information through big data and cloud technologies, which will allow “making better decisions in real time” and improve efficiency in areas such as logistics or fleet management. In this sense, he has given as an example the possibility to reorient routes based on traffic or optimize transport systems based on live data.
The coach has also highlighted the impact of these changes in the daily life of citizenswith new habits linked to generative artificial intelligence, such as conversational assistants or their use in areas not initially foreseen, from productivity to emotional support. “We are becoming people augmented by technology“, he summarized.
In parallel, Martin has ruled out that artificial intelligence generates a technological “bubble” in terms of profitability, and has defended that it is a structural transformation that will change professional roles, but it will not eliminate the human factor. “It won’t take away our jobswhat will change are the functions”, he said, comparing the current moment with the industrial revolution, but with a much faster rate of change.
It took place during the morning schedule several round tables like that of Innovation in urban services, logistics and energy: sensors, data and efficient management’, moderated by ccountry manager of Var Group Andorra, Andreu Tomàsand where speakers such as president of the Catalunya Mobile association.
In the following, called ‘Cloud, IoT, AI and cyber security as the backbone of connected infrastructures’ have included speakers such as the person in charge of cyber security services and business generation in Var Group Andorra, Yobany Barbosa, or the CTO of SETAP 35, Francesc Parrilla.
The opening speech of the event was made by Consul Major of Andorra la Vella, Sergi González, lthe Minister of the Presidency, Economy, Work and Housing, Conxita Marsol, and the president of ACTINN, Albert Moles.
New edition of the ACTINN Awards
In the same way, the act must also serve to do delivery of the ACTINN award Awards 2025 in the project “Virtual reality for well-being”, by Blit Entertainment, for its proposal to bring new technologies closer to the elderly and improve their quality of life. The award distinguishes an initiative focused on the use of virtual reality as a therapeutic and accompanying tool in residential environments.
The CEO of Blit Entertainment, Marc Colomines, explained that the objective of the project is “bringing new technologies to the elderly” and allow them to “travel and get out of the four walls” they often find themselves in in residences. pigeons he added that, with age, the possibilities of mobility are reduced, and that virtual reality offers an alternative for “travel around the world” without the need to physically move.
The project incorporates a cultural and artistic dimension, with the objective to highlight the modernism of the beginning of the century through virtual reality. pigeons has explained that it is not just about “travel to strange places”but of bringing art, architecture and painting closer to users, turning the experience into a creative exploration. In this sense, he remarked that the added value of the initiative is that “through the most beautiful things to see, the accompaniment goes far beyond a trip”.
