Although they have physically departed, numerous emblematic figures of music, film, media and entertainment in general continue to be present in the daily lives of their followers through their social networks, spaces that today function as memories of their legacy and channels of collective impact.
In the digital age, social media has changed the way the memory of public figures is preserved. Although these artists are no longer physically present, their profiles remain active, remembering that their music, their voice and their influence are still present in society and popular culture.
Rubby Pérez, Johnny Ventura, Celia Cruz, Freddy Beras Goico, Selena Quintanilla, José José and Juan Gabriel and many other deceased figures are still active on social networks.
Dominican merenguero Rubby Pérez died on April 8, 2025.
One of the most recent cases is that of the merenguero Rubby Perez, who died on April 8, 2025 after the roof of the Jet Set nightclub collapsed in Santo Domingo, while giving an artistic presentation.
Since his death, his digital platforms remain active with messages, tributes and reminders of his musical career, maintaining his connection with the public.
another example It is that of the legendary merengue player Johnny Ventura known as “El Caballo Mayor”, who died on July 28, 2021 after suffering a heart attack. Despite his departure, his social networks continue to spread content about his music, commemorative activities and messages from his family and followers, reaffirming his influence on Dominican culture.
Freddy Beras Goico, television producer, died November 18, 2010.
Likewise, the remembered communicator and comedian Freddy Beras Goico, who died on November 18, 2010 after a battle with cancer, continues to be a present figure in the digital sphere. Their accounts and content continue to be used to remember their social legacy, their work on television and their commitment to humanitarian causes.
OTHER CASES
More recently, the Latin music world also said goodbye to the salsero Willie Colon, who died on February 21, 2026, at the age of 75, as confirmed by his family through a statement released on their official social networks.
The phenomenon is not exclusive to the country. Internationally, several Latin music stars maintain digital profiles that continue to generate interaction and tributes.
The so-called “Queen of Tex-Mex”, Selena Quintanilla murdered on March 31, 1995, she continues to be one of the deceased artists with the greatest digital presence.
Their official accounts publish commemorative content, special releases and messages aimed at new generations of fans.
Celia Cruz died on July 16, 2023, almost 23 years ago.
Likewise, the Instagram account of the Cuban salsa singer Celia Cruz, She died on July 16, 2003, and is still active and managed to keep her legacy alive. She posts frequently, including videos and photos, with the goal of preserving the memory of “The Queen of Salsa.” She also has a presence on Facebook under the name “Celia Cruz | New York NY – Facebook.
Additionally, the Mexican singer-songwriter Juan Gabriel, who died on August 28, 2016, stands out, whose social networks remain active and are used to disseminate musical anniversaries, reissues and tributes to his career.
The Mexican singer José José died on September 28, 2019 in Miami, United States, at the age of 71. He suffered from pancreatic cancer.
Another case is that of the renowned romantic interpreter José José, who died on September 28, 2019 in the United States. Their digital platforms continue to be a meeting point for followers who remember their artistic legacy.
More recently, the Mexican singer Paquita from the neighborhood He died on February 17, 2025 at the age of 77 in Veracruz. Since his death, his accounts continue to post messages and reminders of his music career.
