Problem givenEco is not always about budgets or lack of ideas. More often than not, it all comes down to communication. This was the conclusion reached by the participants of the IMPACT Creative Night 2 meeting, which brought together the main players in the media and business environment.
How to teach a customer to see creativity as an investment and not a waste of money? And what do agencies and brands argue about most often?
The atmosphere, heated discussions and the main insights of the evening – see the report from our duty officer in the city.
IMPACT Creative Night is the second meeting in a series that will take place before the main media forum IMPACT Forum, which has been organized by Asia-Plus for the second year.
The general sponsor of Creative Night 2 was the International Bank of Tajikistan – IBT, the partners were the Delegation of the European Union and Humo Bank.
