Bláa lónid hf. has signed an agreement on a merger with Arctic Adventures hf. The agreement is made subject to due diligence on both companies, the approval of the Competition Authority and the approval of the companies’ shareholders’ meetings.
“Bláa lónid is the parent company of powerful and leading companies in the field of experiential tourism, health and wellness, while Arctic Adventures specializes in the field of adventure and recreational tourism in Iceland and operates, among other things, popular destinations such as Fjaðrárgljúfur, Kerið and Raufarhólshelli,” says the press release.
The merger will create a dynamic tourism company that will be a leading force in the operation and development of Icelandic experiential and wellness tourism.
A turning point for Arctic Adventures
The combined income of the companies in 2025 was about 34.3 billion ISK and the combined number of full-time employees about 1,120. The total number of full-time positions at Bláa lónin is 780 and at Arctic Adventures 340.
“This is a turning point for Arctic Adventures. The Blue Lagoon has built one of Iceland’s strongest brands internationally, and with the joint strength of the companies, a unique opportunity for continued growth and development is created,” said Ásgeiri Baldurs, CEO of Arctic Adventures.
“We look forward to taking part in that journey and further strengthening Iceland’s position as a destination in the fiercely competitive international tourism market.”
The Blue Lagoon has now started formal preparations for listing on the Icelandic stock market. Landsbankinn and Fossar investment banki are the coordinators of the tender.
