15.06.2026. 1:13 p.m
If you’ve recently traveled to major European cities or followed trends on social networks, you’ve probably noticed the unusual purple drinks, cakes and ice creams that are appearing more and more often in cafes and restaurants. Many people wonder what it is, and the answer is simple – it is ube, an ingredient that is increasingly replacing the once indisputable sword.
After years of dominance of green matcha latte drinks, the world of gastronomy has found a new favorite. Ube has become one of the biggest food trends of 2026, and its distinctive purple color has made it an Instagram and TikTok star.
What exactly is ube?
Ube is a type of purple root vegetable native to the Philippines. Although it is often called purple yam, it is most easily described as a plant similar to a sweet potato or potato, but with an intense purple color and a naturally sweet taste.
It has been used in the Philippines for decades and is an indispensable ingredient in many traditional desserts. However, only in recent years has it become a global phenomenon thanks to social networks and the growing interest in Asian cuisine.
Why is it so popular?
Unlike matcha, which has a characteristic herbal and slightly bitter taste, ube is mild, creamy and naturally sweet. Its taste is described by many as a combination of vanilla, pistachio and coconut.
Apart from taste, appearance also plays an important role. Its intense purple hue makes any drink or dessert visually appealing, making it ideal for photos and social media posts.
Where is it used?
Today, ube can be found in a number of products:
– latte drinks and iced coffees – ice creams – cheesecake cakes – donuts and pastries – pancakes – creams and spreads
Especially popular are the so-called “ube lattes”, which have become as popular in many cities as the matcha latte used to be.
Will it completely replace the sword?
Probably not. Matcha still has a large fan base, especially among those who drink it for its antioxidant and caffeine content. However, experts in food trends believe that ube will mark this year and that its popularity is only growing.
One thing is certain – if you soon see an unusual purple drink or dessert in your favorite cafe, there is a high probability that you are looking at the new gastronomic hit that has conquered the world.
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