Paul Stanley, the frontman of KISS, stated that the band’s unique visual identity was the key to their longevity and success during their more than five-decade career.
Speaking to “Vulture” magazine, he recalled that the turning point for the band was the concert album “Alive!” from 1975, which turned KISS from a popular concert attraction into one of the biggest rock groups in the world.
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According to him, the album fully conveyed the energy of a live performance for the first time and allowed fans to feel the atmosphere that they could only experience at concerts until then.
“Batman with a guitar and Superman with an amplifier”
Stanley believes that the make-up, costumes and recognizable characters of the band members are just as important as their music. “Our strength is that we look the same on stage for decades. The idea that we are timeless and indestructible is very powerful. We are Batman with a guitar and Superman with a Marshall amp,” said the musician.
Thanks to this consistency, generations of fans still perceive KISS in the same way as in the seventies of the last century.
During their career, the band sold more than 100 million albums worldwide and became one of the most successful rock bands of all time.
A new era after the farewell tour
Although KISS ended their farewell tour “End of the Road” at the end of 2023, Stanley claims that the band’s story is not over.
He announced a spectacular avatar show that should soon be presented in Las Vegas, which will allow the digital versions of the band members to continue performing in front of the audience.
“These are not holograms or an experiment. This is us, almost as real as live,” said Stanley.
He added that KISS never agreed to fit into the boundaries that apply to other rock bands, convinced that new technology will prolong the life of one of the most recognizable brands in the history of rock music.
