Magyar Suzuki Zrt. closed a balanced and stable year in 2025, successfully maintaining its position in the Hungarian automotive market, CEO Fumito Sakai announced Thursday at a press conference in Budapest.
Last year, 108,072 vehicles were produced at the Esztergom plant in northwestern Hungary, while the company sold 109,994 vehicles worldwide, including imported models. The CEO recalled that over the past 35 years, the Esztergom factory has produced seven different models and nearly four million vehicles in total. He stressed that the Japanese owner’s goal is for Magyar Suzuki to remain a relevant European production base in the years ahead.
As he said, Suzuki’s response to challenges in the automotive industry is “pragmatic modernization” and a gradual approach to electrification.
Under the Japanese manufacturer’s global strategy, four electric models will be launched by 2030, one of them being the e-Vitara.
The company is currently analyzing when electric vehicle production could begin at the Esztergom plant.
Suzuki e-Vitara. Photo: Wikimedia Commons / Public Domain
Deputy CEO Krisztián Róbert said that 88.2% of the vehicles produced in Esztergom last year were exported to more than 100 countries worldwide. In 2024, the plant produced 116,500 vehicles.
The Suzuki brand retained its leading position in Hungary’s new passenger car market in 2025, with an 11.04% market share based on sales of 14,285 vehicles.
Of these, 5,590 were Vitara models and 6,500 were S-Cross models.
The Deputy CEO emphasized that factory modernization projects played a major role in the stable operation of the Esztergom manufacturing plant in 2025. By the summer of 2025, production development and energy-efficiency investments had been completed, expanding the capacities of the bumper, paint, and welding shops while making significant progress toward carbon-neutral operations. The project, worth over HUF 9 billion (EUR 25.4 million / EUR 1=HUF 355), received HUF 1.9 billion in state support.
Chief Operating Officer Ildikó Fejesné Gyurján said that net sales revenue reached EUR 2.059 billion in 2025, including EUR 285.5 million from domestic sales and EUR 1.774 billion from exports. Pre-tax profit stood at EUR 81 million. According to publicly available company data, Magyar Suzuki recorded EUR 2.245 billion in revenue in 2024 alongside after-tax profit of €35.2 million.
The COO attributed the decline in sales to intense market competition.
She added that the owner’s commitment to its European base is demonstrated by the fact that no dividends have been withdrawn over the past 35 years.
Fact
The Japanese Suzuki Group established its Hungarian subsidiary in 1991 with initial capital of HUF 5.5 billion, and serial vehicle production began in 1992. The company remains the Japanese parent company’s only manufacturing base in Europe. Since its founding, the owner has invested around EUR 2 billion in the operation. The Vitara and the new S-Cross models are currently produced there.
Magyar Suzuki exports vehicles to more than 100 countries across five continents. Through its partners, suppliers, and nationwide dealer network of 77 members, the company contributes to the livelihoods of approximately 10,000 workers.
Via MTI, Featured image: Pixabay
