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    Home EUROPE Andorra

    The motor sector is the most successful at the 47th edition of the Andorra la Vella Fair

    The Analyst by The Analyst
    October 27, 2026
    in Andorra
    The motor sector is the most successful at the 47th edition of the Andorra la Vella Fair


    William Camps

    “When you arrived at three quarter past eleven there was already a queue to get in. People were excited and we are very happy.” With this positive assessment, the fair was practically closed the commercial director of Pyrénées Motor, Oliver Pelayo. This year, they have achieved about 20% more sales than last year, which means beat the record they already achieved last edition. In the absence of the final balance sheet, the consul major of Andorra la Vella he also highlighted the success that the contest has been for the sector. “On Friday they told me that they had done many operations. It is very good news”, he added.

    The marquee of vehicles at the Andorra la Vella Fair.Fernando Galindo

    this year, the winning brand was a novelty, BYD. “Since it was announced that we would have it two months ago, people have been coming to ask the dealer”, he explained I fight. Behind her, in the sales ranking, there are two that usually always occupied the first positions, BMW and Mercedes. It’s about premium brands, than in the Principality they represent approximately 60% of the market, while in neighboring countries they account for only 20%. Instead, Andorra is several steps behind in terms of electric vehicle registrations compared to Spainwith a 10% lower penetration. In this sense, the commercial director of the country’s main dealer network considers that the aid of the Government for the acquisition of these cars “could be a little better”. Therefore, buyers are opting more for exclusively combustion vehicles – especially gasoline ones – or hybrids.

    “At three quarter past eleven there was already a queue to get in. People were excited and we are very happy”
    Oliver Pelayo, Commercial Director of Pyrénées

    The motor sector is always one of the biggest attractions of the fair, but in the final assessment Gonzalez he also highlighted the other small and medium-sized companies that “They are trusting the fair and it is working well for them. The estimate is that the event has gathered between 75,000 and 78,000 people, a figure very similar to that of last year. “People are very happy, the weather has helped us and the economic boom as well”, he maintained consul major of the capital. In fact, at the last hour yesterday, the corridors of the fairgrounds were still full of visitors who took the opportunity to make the last purchases or consult the various stands. The contest has gathered close to 200 exhibitors, with 13 companies participating for the first time The common he points out that to the operations that take place during the weekend, “there are added the commercial opportunities that can have continuity afterwards”.

    READ ALSO

    Everyday sensuality

    Wildwood

    “These fairs help to attract members but also to make money with the sale of the products they make”
    Sergi González, Consul Major of Andorra la Vella

    Another sector that has brought together a significant presence of people is that of associations, especially those communities of residents from other countries and entities of a more social nature. “They are very nice people for all the quiet work they do, and these fairs help to attract more members but also to make a little cash with all the selling products that are made and explaining the culture we have from these countries”he argued Gonzalez. On the other hand, the communal leader explained that throughout the three days around 4,500 people have interacted with the participation process of the corporation to define how theAndorra la Vella of the future. The three axes on which citizens have put the most emphasis are the request for more trees, more bike lanes and more community spaces where people can meet. “They are giving us signs of restlessness that are already reflected in the POOP”, he recalled.

    BYD car exhibited at the 47th edition of the Fair.

    Finally, Gonzalez he asserted that the sample will most likely remain for two more years Central Parksince it is expected that the new Capital Space until between 24 and 32 months from now. Regarding possible improvements that can be made for future editions, the consul major he mentioned in particular those related to logistics and to leave more time for the participants to settle down. “It’s the balance we do when the fair ends, with the meetings and surveys we pass on to the exhibitors to collect their concerns”, he replied.

    Visitors to the Andorra la Vella Fair, yesterday afternoon.

    GRANDVALIRA RESORTS, ANIMATED BY WINTER

    Grandvalira Resorts closed its participation in the fair with good prospects for the new winter season. The stand of stations of Ordino-Arcalís, Pal Arinsal and Grandvalira it aroused the interest of people during the weekend and the number of passes sold increased compared to the last editions. The period Promovalid until December 9, offers savings that can exceed 400 euros, in the case of theAndorra Pass for non-residents, for those who make the advance purchase. In addition, customers renewing last season’s pass will receive an additional 5% discount.



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