The president of the Guild of Jewelers and Watchmakers of Andorra, Meritxell Marsàdefended the need to strengthen the prevention measures i verification in the sector after the two fake gold jewelry scams detected in gold buying and selling establishments this week at principality. Although he noted that the cases do not directly affect traditional jewelry stores, he explained to the diary that the sector has followed the situation and exchanged information through internal channels. Martian assured that “cmore preventive verification measures must be implemented” before the sophistication of the frauds. He insisted that “zero risk in our profession does not exist” and that the value of the products requires extreme vigilance in all operations.
“We recommend adapting to the complexity of the market and making the corresponding investment in devices”
The president remarked that theProfessional experience and training are key to detecting irregularitiesbut also stressed the importance of having adequate technical equipment. He explained that in some cases, verification may require processes such as weighing, analyzing or opening pieces to verify its content. As he detailed, the guild recommends adapting to new forms of fraud and invest in training and technology. “The market is moving forward and it is becoming more and more difficult, we recommend adapting to the complexity of markets and make the corresponding investment in devices”, he declared.
“More and more preventive verification measures must be implemented”
Martian he explained that professionals maintain a communication network internal to be alerted to possible suspicious actions and strengthen surveillance. These warnings allow react quickly to strange behavior or possible organized gangs. Marsà the also pointed out that security is part of the day to day of the jewelers and watchmakersespecially at sensitive times such as the opening and closing of establishments or the movement of goods. “It’s a daily concern,” he said, stressing the need for constant prudence. Finally, he remembered that the sector works with certificates of authenticity and product traceability, especially in diamonds, gold and watches, as a guarantee to the customer. “We are not exempt from scams or theft”, he concluded.
