In August, Sarajevo breathes differently. The city becomes a stage where film, music and everyday life naturally intertwine, and the festival atmosphere goes beyond the cinema and spills over onto the streets, squares and terraces.
Sarajevo Film Festival it is one of those events that make people pack their bags with special excitement and come to the city with an even greater reason. This summer it is possible to experience it in a way that goes beyond a classic visit.
Through exclusive Priceless™ experience available on priceless.com, Mastercard card users get access to the very heart of one of the most important film events in Europe. Instead of observing the Festival from the auditorium, here you become part of it. This is exactly the value of priceless.com experiences – in moments that are not measured by the program, but by the feeling that you are part of the story.
It all starts on the first night, with the opening ceremony and premiere screening at the National Theatre, followed by a gala reception. At that moment, Sarajevo takes on a special rhythm and becomes one of the centers of the European film scene.
The following days leave room for your own pace. You have eight tickets for the screenings of your choice, with an additional four that you can use for more films or share with people you want to experience this experience with. This freedom of choice makes the Festival personal, through a combination of planned moments and spontaneous decisions that often become the most beautiful memories.
Along with the movies you watch, which you will remember and talk about, the Red Carpet is also a moment to remember. During one festival evening, you will step right there, with a personalized photo moment, in an atmosphere that we normally watch from afar. At that moment, the perspective changes – you are both watching the Festival and living it.
With access to festival screenings, events and parties, exclusive gatherings and awards ceremonies, this priceless.com experience opens the door to events that remain inaccessible to most. Everything is organized impeccably, and a surprise concert, a welcome gift package and the support of an assistant complete the entire stay.
The 32nd Sarajevo Film Festival takes place from August 14 to 21, 2026, and the experience is available for purchase exclusively to Mastercard card users, for two people. The number of packages is limited, and reservations are possible until August 7 via priceless.com.
If you are looking for something more than a trip this summer, this is your chance to experience the Festival firsthand – not as a guest, but as an integral part of it.
Sponsored content created in collaboration between Gloria x Mastercard
