Pisiffik will contribute to a healthier alcohol culture in Greenland. As an experiment, from 1 January 2027, the company will remove alcoholic beverages from its special offers.
Pisiffik’s special offers will no longer contain alcoholic beverages from the new year.
Since 2021, Pisiffik has implemented various measures in connection with the sale of alcohol. Among other things, alcohol has been collected in separate areas and larger box purchases have been restricted to reduce resale.
Like other supermarkets in the country, Pisiffik only sells alcohol after 12 o’clock on Saturdays. Now, as an experiment, the company will also remove alcohol from the special offers.
– We want an alcohol culture with room for enjoyment, less abuse and fewer negative consequences for the individual, families and society. Therefore, we continuously look at what we can change in our sales and marketing of alcohol, says Per Steen Larsen, CEO of Pisiffik.
Marked drop in alcohol sales
Pisiffiks and Brugseni’s combined sales of alcoholic beverages measured in liters fell by 37 percent from 2021 to 2025. This year a further decrease of 12-14 percent has been recorded.
Pisiffik will continue the work to contribute to a healthier alcohol culture in Greenland.
– We will follow how alcohol sales develop when alcohol is removed from the specials. We have several measures on the way and will use the experience from the trial in our further work, says Tina Alibina Hansen, marketing, communications and CSR manager at Pisiffik.
