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    Home MIDDLE EAST and NORTH AFRICA Iran

    no to “yes”; Forced migration in the shadow of disruption and monopoly

    The Analyst by The Analyst
    April 28, 2026
    in Iran
    no to “yes”; Forced migration in the shadow of disruption and monopoly


    Online Economy – Meshya Heydarian; On the 60th day since the international internet was cut off in Iran, the communication pattern of users has completely changed. Messengers, which were previously overshadowed by foreign competitors, have now become the only available options. In the meantime, “Yes” has been able to attract more users than other domestic platforms such as Rubika, Ita and Soroush; But this forced migration does not necessarily mean users’ satisfaction.

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    Conversations with users show that using “yes” is a kind of compulsion rather than a choice; Being forced to stay in a platform that faces serious challenges both technically and in terms of public trust. Many users emphasize that in this space, even in everyday conversations, they behave with caution and a kind of self-censorship.

    web version; Achilles heel yes

    On a technical level, the user experience, especially in the web version, paints a picture full of disruption and instability. Users who are forced to use the web version due to platform limitations; Among other things, many iOS and Windows users report that this version crashes more than the Android application. Sending files, especially in high volumes, is one of the most frequent problems of users of this internal platform; Files are either not sent at all or stop midway. Even in some cases, files that have already been sent can no longer be downloaded, especially if they are large in size.

    The problems do not end there. Some users report a strange phenomenon: messages in one group remain in the queue for a long time and are not sent, while at the same time in another group they are sent without problems. This situation sometimes occurs in rotation between groups and causes confusion for users. In other cases, the message appears to have been sent, but upon exiting and returning to the chat, it turns out that it wasn’t sent at all.

    Disturbance in sending files and multimedia content

    Disruption in sending and receiving photos, videos, and audio files is also one of the most frequent cases. Users say that it is practically impossible to send large videos, and even audio or music files are loaded with a lot of delay. To these problems, we should add the slow loading of the content, the disruption in loading files, as well as the problem in uploading photos and videos at times; Issues that have eroded the user experience even more. In addition to this, the lack of features such as complete photo and video editing has forced users to use other tools for simple content tasks.

    Incomplete search and muted notifications

    In the search section, users complain about the incomplete performance of this feature. Unlike messengers such as Telegram, which provide the possibility of a detailed and complete search in the history of messages, in Yes, the search results are limited to time periods, and newer messages are sometimes not displayed at all.

    Notification problems have also become one of the main concerns of users. Many users say that the notification of messages is not displayed properly and they only notice receiving new messages by entering the application directly; A problem that can be troublesome especially in business communication.

    Financial services and an incomplete ecosystem

    In addition to these, some users also point to the disruption of “Yes” financial services; Including the sections related to sending and receiving money or services related to gold, which they said are facing frequent errors. Also, there have been reports of bots sending advertising messages without users’ consent, fueling privacy concerns.

    However, on a more general level, users also point to the weakness of this messenger’s ecosystem; From the lack of practical robots to the lack of useful and specialized channels that can cover the diverse needs of users.

    A future tied to trust

    Finally, what emerges from the users’ narrative is an image of a messenger that has become the main means of communication for millions of people in emergency situations, but its infrastructure and facilities are still not consistent with this amount of demand and expectations. “Yes” now stands at a point where it is no longer just an internal option; Rather, it has become a vital part of users’ digital lives. However, continuing down this path without fixing technical issues, developing capabilities, and restoring public trust can lead to further erosion of the user experience and broader dissatisfaction.



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