Advertising giant WPP announces the appointment of Martín Lammardo as CEO of WPP Media Cono Sur, his new media company.
With more than 25 years of experience in the media and communications industry, Lammardo has led agency groups, multidisciplinary teams and transformation projects both in Argentina and other Latin American markets.
Until January 2026, he served as president of IPG Mediabrands Argentinaa position he held since his incorporation in 2022. Previously, he developed his career of more than a decade at Mindshare, which culminated in the role of CEO for Argentina, and additionally leading the m/SIX division and the new business area.
In his new role, he will “lead the growth of the Southern Cone markets, driving transformation and raising service and work standards, as well as ensuring the construction of solid relationships with clients,” according to a statement from the group.
“I am happy to return to WPP. I proudly take on the challenge of leading WPP Media Southern Cone, with a focus on building great teams, providing the best service to our clients, and once again being protagonists throughout the Southern Cone,” stated Lammardo.
“We are at a crucial moment in the advertising and media industry, with a lot of transformation, reinvention and creation of new standards, and for me having a leader of Martín’s level within the WPP Media team is essential. His extensive experience in the industry, together with his strategic and commercial capacity, added to his ability to create high-performance teams, will undoubtedly be the drivers of the development of WPP Media’s operations in the countries of the Southern Cone.” stated Andrea Suárez, CEO of WPP Media for Latin America.
WPP Media is WPP’s new global, integrated media company, launched to replace GroupM as an entity powered by artificial intelligence (AI), data and technology. It acts as a global collective that powers agencies such as Mindshare, Wavemaker and EssenceMediacom.
For its part, WPP is one of the main advertising holding companies in the world. The group controls multiple global advertising, media, public relations and market research agencies.
