Journalists Robert van de Griend and Anneke Stoffelen win Brusse Prize with unmasking of ‘Iceman’ Wim Hof

Journalists Robert van de Griend and Anneke Stoffelen have met The Ice Prophet won the Brusse Prize for the best journalistic book of 2025. The jury of the prize announced this on Saturday evening on NPO Radio 1 in With an eye to tomorrow. The winners receive a cash prize of 10,000 euros.

In the book the journalists, both working, present themselves de Volkskrantthe success method behind health guru Wim Hof ​​exposed. He built an empire around his non-scientific method of breathing exercises and cold exposure.

The jury praises the “excellent excavation work” and “sharp eye for detail” with which the authors worked, “without reducing their main character to a caricature.” According to the report, the book raises the “legitimate broader question” of why people “think so little critically when it comes to gurus.”

The Brusse Prize is awarded annually by the Special Journalistic Projects Fund and is named after journalist MJ (Rie) Brusse (1873-1941). Other nominees were NRC-journalists Petra de Koning and Lamyae Aharouay with their book Dick Schoof and the Flemish writer Chris De Stoop, author of The Damienhoeve.

A year ago, Olivier van Beemen won with his book Entrepreneurs in the wild. The shocking story of a club of white benefactors in Africa.

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