The 2026 edition of Brand Africa 100 | Morocco’s Most Admired Brands highlights the diversity of brands that benefit from the recognition of Moroccan consumers. In total, 22 brands were distinguished during the ceremony organized Thursday in Casablanca, covering sectors as varied as banking, telecommunications, distribution, air transport, energy and even consumer products.
Among the main distinctions, Inwi received the “Most Admired Moroccan Brand” award. Attijariwafa Bank was awarded in the Banking category, Royal Air Morocco in the Tourism and Travel sector, Marjane in Distribution and Africa in Energy and Fuels. In telecommunications, Orange was named best brand in the category, while Maroc Telecom received a distinction as the best Pan-African brand.
Other Moroccan brands were awarded prizes in their respective categories, including Sidi Ali (Drinks), Tonik (Agri-food), Marwa (Fashion and clothing), Richbond (Home and furnishings), Wafa Insurance (Insurance) and Lesieur Taous (Cosmetics and personal care).
The list also distinguishes Danoneawarded in the Agri-Food category and winner of the Elevate Grand Prixas well as best brand in terms of social responsibility. Other international brands are among the winners, including Coca-Cola (Drinks), Samsung (Electronics and Technology), Mercedes-Benz (Automotive), Nike (Fashion and clothing), McDonald’s (Fast food) and L’Oreal (Cosmetics and personal care).
