If you are one of those people who hear daily artificial intelligence (AI) but you have not yet entered into that technological trend, this note is for you. Faced with the avalanche of names and promises, the common user often wonders not only which one is ‘better’, but which one serves what purpose.
Strictly speaking, There is no one AI that is better than another: they have characteristics and specialties that make them relevant for certain tasks, rather than others. On the other hand, due to its very characteristic, to the extent that you begin to use an AI, it will begin to ‘learn’ (literally) from you, your style, needs, behaviors, which will at some point make it very close to your personality and work style. Therefore, understanding the differences between models is the first step so that technology works for us and not the other way around.
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Let’s start with the most popular and well-known, ChatGPT, a model developed by OpenAI which continues to be the benchmark of versatility. His great strength is conversational fluency and creativity; It is the ideal companion for those who need to contrast ideas, write from scratch or translate with a natural tone. However, its generalist nature can lead you to ‘hallucinate’ (fail) or invent data, so it requires constant human supervision. Its ability to analyze images and voice has established it as a multimodal assistant that adapts to almost any daily task, as long as extreme academic rigor is not sought.
For those who live immersed in the Google ecosystem (Gmail, Docs, Maps, Chrome, Drive, etc.), the logical answer is Gemini. Its main advantage is the organic integration with Google tools and it will allow you to ask it to summarize a thread of 20 emails or extract data from a PDF in your cloud to a Sheets table; That’s where Gemini surpasses its rivals by sheer connectivity. Their focus is on productivity at work, to create presentations, to search for updated information, thanks to its direct access to the Google search engine.
. Photo:iStock
For advanced needs
On a shore is Claude, from the Anthropic company. Of interest among professionals who handle large volumes of technical or legal information. Its distinctive characteristic is ‘constitutional security’ and a broader and more honest handling of the context; It is superior at analyzing large documents (such as contracts or entire books) without losing the thread. It is the AI of choice for academic writing and rigorous analysis.
On the other hand it is Microsoft Copilot, which, just like Gemini, in this case connects naturally to the Office 365 service and its applications, which makes it unbeatable for generating presentations of PowerPoint or complex formulas in Excel, analysis and writing of texts in words, etc It also integrates digital services such as Outlook and the Edge browser with the Bing search engine, which increases its potential. By having ChatGPT at its heart, it is simple and efficient for work tasks.
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Then there is the Chinese model DeepSeek, very powerful, free (although they all have a free and limited version, this is a more real “free” version), which connects to the internet to bring updated information and results on any topic. It has taken hold in the world of software programming and mathematics.
For those who need more real and verified answers, Perplexity It is the ideal AI, works as a ‘response engine’ that crawls the internet in real time and cites each of the sources from which the information is extracted. It works for journalists, researchers and students, as it allows us to trace the origin of the data and avoids the risk of AI inventions (hallucinations). Its con is that It does not have the creative ‘spark’ of ChatGPT or the analytical depth of Claude, since its goal is informative veracity.
Photo:iStock
Finally, on social networks, there is Grok, the AI of Elon Musk’s X (formerly Twitter), whose attraction is access to the real-time database of said social network, which allows you to comment on news that is happening at this very second, verify the veracity of information, texts, photos, videos, with a more informal and direct, sometimes irreverent, tone. To use it you must have a subscription to X.
If you’re looking for creativity, go to ChatGPT; if your office is Google or Microsoft, stick with Gemini or Copilot; If you must analyze a long contract, large volumes of documents, Claude is your ally; and if you need to verify a news story with sources, Perplexity is the way. DeepSeek, ideal for those who do not want to worry about subscriptions and need powerful, stable and powerful AI.
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How much do AIs cost today in Colombia?
Prices vary by plan, region and current promotions. Some platforms offer free versions with limitations on functions, such as use or access to more advanced models, and even provide storage or integrations.
- ChatGPT: from US$20 per month.
- Claude: from US$20 per month.
- Gemini: from $19,000 a month.
- Perplexity: from US$20 per month.
- Copilot: from US$20 per month.
- DeepSeek: unlimited free. Pro version from US$ 10 per month.
- Grok: from US$ 8 per month.
JOSÉ CARLOS GARCÍA R.
Multimedia Editor
@JoseCarlosTecno
