In the first, there are, in addition to Meza, Delsy Romero Álvarezgeneral secretary of Country for All; Juan Sheput, former Minister of Labor; and Julia Príncipeformer attorney against money laundering. It is also Raul Davilaproducer and manager of the comic actor for almost 30 years.
Sources close to the leadership of the group detailed to El Comercio that Dávila “is absolutely trusted” by the current presidential candidate and that he not only manages his agenda, but is also “a filter” to reach him. That is, any meeting or interview with Alvarez It must first be approved by your representative.
The same sources said that Dávila has no political experience, but his role is that of an advisor.
They also said that Meza and Romero, in addition to directing the party, are responsible for organizing the deployment of the campaign. The first is a candidate for senator and the other for deputy in Lima.
Príncipe, former president of the State Legal Defense Council, was a figure who Alvarez led to Country for All. She dedicated herself, at the special request of the presidential candidate, to filtering the lists of candidates for the Senate, Chamber of Deputies and Andean Parliament. This, as Fernando Vivas said (“Carlos Álvarez, everything but that”of 01/18/26), left some party suggestions out of contention, but did not generate a crisis, as happened in Modern Peru.
The former attorney was Carlos Añaños’ main cadre in that party and her veto caused a rupture, which ended with the businessman stepping aside and renouncing his presidential aspirations.
(Infographic: El Comercio)
Sheput, according to different sources in this newspaper, is the political strategist of the campaign. The former Minister of Labor was summoned by Country for All for that role. Meza was youth secretary of Perú Posible before being mayor of Huaraz (2011-2014) when he met the also former congressman, who was an advisor to Alejandro Toledo when he was president.
A second technical level
The circle of trust Alvarez It is complemented, at a second level with technical characteristics, by Martín Soto Florián, former advisor to the PCM and master in social policies from the London School of Economics, who is not only a candidate for deputy for Lima, but also the coordinator of the party’s government plan.
“(Alvarez) has the ability to absorb the topics we discuss and return them to you quickly and creatively,” Soto Florián told El Comercio a few weeks ago.
There are also Luis Yataco and Carlos Tuse Lloclla, retired colonel and general of the National Police, respectively, who have contributed to the citizen security plan.
Former Supreme Judge Susana Castañeda, who is running for the Senate, also joined and, together with Príncipe, is an advisor on legal issues.
And on the economic level, who has become one of the voices that the presidential candidate listens to is Patricia Lengua Lafosse, a former official in the Ministry of Economy and Finance (MEF). She is also a candidate for deputy for the capital.
“Humor” as a strategy
Although initially, Alvarez He was serious on his social networks, trying to give the image of a politician with a “strong hand”, in recent weeks he has chosen to appeal to humor, which he dominates, and has parodied the now former president José Jerí, by questioning his unregistered meetings with the Chinese businessman Zhihua Yang, owner of the Xin Yan salon (San Borja) and Market Capón and supplier to the State.
Fountains near the dome Country for All They pointed out that, on his last trip to Lambayeque, after making a series of tours through Chiclayo and other provinces, the comic actor offered a show to the militants and followers of the group. The chosen character was Pope Leo XIV.
(Photo: Diffusion)
“Unlike other candidates, this campaign is not wasteful. When Carlos Alvarez He goes to a region, goes to church, to the parks and holds party meetings and does not stop doing his shows, it is part of his tone. Apart from talking about his concern for the country and his proposals, he does not miss the opportunity to make people laugh with his art,” they stated.
The same sources indicated that the presentation of Alvarez It was before 500 people invited by the party.
“He has done an excellent imitation, he is identifying with people. We are moving forward and the most important thing is that people are turning to look at us. That makes us feel optimistic,” they expressed.
Other sources of Country for All They stated that they have opted for “non-confrontation” with other candidates, “unless it is strictly necessary” and announced that in the coming weeks Alvarez I would go to the south of Peru. Although they acknowledged that they see Rafael López Aliaga (Renovación Popular), former mayor of Lima, as one of their main adversaries in the first round.
The same sources revealed that in recent weeks there were the first frictions within the party that is running for Alvarez. The comic actor would have expressed his annoyance, because not all “his guests” came out to defend him when the program “Beto a Saber” recalled that he was prosecuted for allegedly receiving payments in the late 1990s by the then presidential advisor Vladimiro Montesinos.
This criticism was not directed at either Meza or Sheput, who assumed the role of “firefighters” and appeared in the media to point out that, in the second instance, the trial of their presidential candidate was archived.
In short communication with The Commerce, Alvarez He said that he is “a very distrustful person, even more so in politics, where there are many interests at stake.” For this reason, he added that his most trusted people are few and mentioned Príncipe, Sheput, Yataco, among others.
He also indicated that he does not have foreign or national political advisors, because “they all come with the same recipe, nothing new and everything repeated.” “They want to charge thousands of dollars, but nothing new. My advisors are the ones who make up my small team (…) The best way to understand Peru is by getting to know the country,” he added.
The president of Country for All stated that the main axis of the campaign Alvarez It is the fight against organized crime and insecurity.
“This is the core point of the speech of Carlos Alvarezand not only as a candidate, for three or four years, he warned of the consequences that the massive illegal immigration that has occurred would have on the country. PPK and Martín Vizcarra opened the borders wide and now we are experiencing the consequences,” he said in communication with El Comercio.
Meza also said that his group is not betting on massive rallies, but rather “on a low-profile campaign.” “We are going to meet directly with the citizen,” he added.
He said that, in March, the candidacy of Alvarez It will be placed in second place in the preferences.
“In February, the campaign is going to gain muscle, due to the structure it has Country for All and also for the ability to Carlos Alvarez to connect with people, we are sure that in March we will be in second place. In the coming weeks, the locations will begin to move,” he said.
A step to the side?
Through a statement, the presidential candidate criticized that his party had allocated S/642 thousand of the electoral slot, which is paid with public money, to Nativa TV, linked to Miguel del Castillo, leader of Primero la Gente. He rejected that the leaders of his group had consulted him about this measure.
(Photo: Country for All)
“First, I want to clarify that it is not the party of Carlos Alvarez, Carlos Alvarez is a member of the party Country for Allby Mr. Vladimir Meza. At no time have I been notified, communicated or consulted by the media where the party placed advertisements for the electoral period,” he stated.
The comic actor called on the leadership of the party in which he is running to expel those responsible for this decision. “I am not going to go against what I preach, no to impunity, if the culprits do not fall, I am the one who is going to step aside,” he stressed.
Fountains near the dome Country for All They indicated that, to their group, the ONPE gave S/1.6 million for its propaganda in the media and social networks. Of this amount, S/642 thousand were allocated to Nativa TV.
The same sources indicated that three young people from the party’s social media team, who have already been identified, were responsible for the election of Nativa TV.
“They were against time, and they chose that channel because of football. They have not committed a crime. The responses to Alvarez They will be given in person. In this dialogue we will see whether or not it is worth expelling these people, they have not committed a crime. If they did not choose a means, that money was going to be returned to the ONPE,” they expressed.
They also stated that within the group they believe that the comic act is over-acting and over-reacting to the events described above.
More information
In the last stage of the decade of Alberto Fujimori, Alvarez had a contract with TV Perú (Channel 7) that was judged advantageous according to public TV standards. He made very harsh imitations of opponents and very soft imitations of Fujimori. His manager, Raúl Dávila, was enrolled as the channel’s production manager.
