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In this new edition of Living Experience, Zurich once again bets on the gaming universe with a proposal that reinterprets his already iconic “Live & Play”. This time, the focus is on an adult, active and social woman, who finds in her home both a refuge of calm and a setting for entertainment. With an open view of the lagoon and a more sober aesthetic imprint, the space transforms as evening falls: the curtains close, natural light gives way to an immersive atmosphere and the living room becomes an authentic gaming station equipped to enjoy alone or with friends.
“We started from a change of character that forced us to rethink everything,” says the architect. Claudio Wertheimin charge of the project together with Virginia Ortiz. “The idea was to achieve a balance between a more delicate aesthetic and a technological environment prepared for gaming. During the day, the space is perceived as bright and serene; at night, it is activated and offers a completely different experience.”
The proposal appears very in tune with the growing integration between technology, entertainment and everyday life: LED lights, screens and different devices take center stage. “Live & Play She” also includes a streaming station equipped with giant screenshome automation and everything necessary for playing video games. And like last year, the space is interactive: those who visit it can play and experience it in first person.
In line with this proposal, Zurich reinforces its coverage Gamer Homea solution within its home insurance portfolio that addresses the specific needs of those who invest in technological equipment for gaming. From consoles and computers to monitors and accessories, coverage aims to protect devices that usually involve high economic and personal value against theft, theft and fires within the home, with the option of adding protection against power outages.
Coverage includes household appliances and portable electronic equipment such as notebooks, tablets and consoles, as well as musical instruments, cameras and music players anywhere in the world. It also protects desktop computers and their accessories from damage at home, offering a comprehensive solution for those looking to protect their technological equipment.
“From Zurich we have supported Experience Living since its beginnings, and we are especially interested in this type of space allowing us to connect with new ways of living at home,” he says. Adriana AriasHead of Communication & Sustainability of the company. “The world of gaming continues to grow, today it reaches more than 26 million people in the country, and it is part of many people’s daily lives. Hence, we seek to offer solutions that live up to these habits and that support everything they value.”
In a context where the gaming universe continues to expand and consolidate as a cultural and social phenomenon, proposals such as Home Gamer reflect a clear trend: the home is increasingly presented as a refuge for connection, enjoyment and technology.
Discover how to protect your home and your equipment in this link.
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Content LAB is LA NACION’s idea and content generation unit for brands with distribution on their digital platforms and social networks. This content was produced for an advertiser and published by the Content LAB. The editorial staff of LA NACION was not involved in the generation of this content.
