“Living Experience is the opportunity to show how I make a house for someone”

“At home, talking about scale, color, design or structure was common: my grandfather, an Italian immigrant, ended up starting an important company; “My father was a construction engineer and I had a renowned architect uncle,” he explains. the architect Adriana Randazzo when we asked him about the beginnings of his career. “To that we add talking about politics, football and motorsports, because I was the only woman among five brothers”.

-At the same time, you are a super feminine woman.

“I had to stand out! There was no other!” he says with a big smile. “Actually, I think that the objective at that time was, rather, to go unnoticed. As I was calm and dedicated, they sent me to do all kinds of extracurricular activities, but the most important for me was to go for years to the Center for Painter Children of the Academia de la Cárcova, in Chivilcoy. Saturday mornings were sacred: from nine to one, drawing, painting. That experience gave me, early on, sensitivity to scale, color and everything we mentioned before; and, above all, observation power and technique.

What prompted you to join this Living Experience?

“Return, from the professional and the personal. About five years ago I started working in Spain and the United States, but when my mother got sick a year and a half ago, I returned, and I had the gift of accompanying her until she passed away at the end of last year. When it emerged the possibility of making Living Experience, In a summer without prospects for great jobs or celebrations, the idea of ​​connecting with what works well for me, with people, with companies, with the media, gave me joy again, and I said to myself: ‘I’m going to try, especially because I never showed how I make a house for someone‘“.

“In any work I do, I need to tell something based on the given reality, the materials I have, the client I have (real or imaginary, as in this case), and without taking the trends from a frivolous sense. I think that in its deepest sense, the trend has to do with an observation of reality, of the contextto take what you like and do it as a redefinition. This project, to give an example, would not have been the same ten years ago: We are the product of a journey, of a past, of experiences, of connecting, of encouraging you and not encouraging you.”

His experience in creating commercial premises for luxury brands, both in Buenos Aires and Montevideo, is mixed into the talk. It is a topic that questions her. “Architects can be luxury brands when we focus on giving our clients something that makes them feel unique, something handmade exclusively designed (and very much so) for their way of living. Feeling that you add value to what you do is super important to me,” he says, in a concept that is directly related to the very high level of detail that was put into the apartment we are in.

“I did many years of work from my studies in Chivilcoy, La Plata and Buenos Aires (where I worked with three associated architects and designers), until one day they invited me to participate in Casa FOA. There I had the feeling that everything he had learned was put into play: from design and construction to making effective and quick decisions,” recalls Adriana.

“What marks the big difference is in the word itself: ‘sample’, ‘exhibition’. The process seems the same as what you would do with a client, except that in those cases, like right now at Experience Living, you open the door to thousands of people “They come to see what you did, what you thought, what you imagined…”, he says as we talk in a fantastic armchair in “Private Territory”, in the midst of the coming and going of dozens of people who examine every detail, every decision. “It is a dynamic that requires entering with everything resolved, because neither space nor time give you much room for maneuver. Stressful? Maybe, but there is also an adrenaline rush… And then there is the interaction with the audience, the live feedback. “It’s very energizing.”