In its Spring 2026 issue, All Inclusive magazine devotes special attention to Hungary: in a 14-page editorial feature, it showcases the tourist attractions of Budapest and Lake Balaton, with a particular focus on opportunities for active tourism, Turizmus.com reported.
All Inclusive is one of Poland’s leading travel and lifestyle magazines, whose premium-quality content primarily targets an audience open to travel and with a higher spending capacity. The magazine offers inspiration and specific destination recommendations, with a special focus on complex, experience-based trips and high-quality services.
Budapest. Photo: Pexels
The article provides a comprehensive overview of the diversity of Budapest and Lake Balaton—ranging from cycling and urban experiences in the capital, through the cycling infrastructure around Lake Balaton, water sports, and nature-based recreational activities, all the way to premium accommodation and wellness offerings.
The impact of the publication is further enhanced by the fact that one-third of the magazine’s total print run—approximately 7,000 VIP-distributed copies—includes the Polish-language VisitBalaton365 promotional brochure. This targeted distribution significantly contributes to raising awareness of the Balaton region in the Polish market.
The content is also available on digital platforms: the full article has been published on the magazine’s official website and will soon reach a wider audience through social media posts.
Balatonfenyves. Photo: Pexels
This launch marks another important step in positioning Hungary—and Lake Balaton in particular—as an international tourist destination, especially among audiences interested in active and adventure-based travel. VisitBalaton is paying special attention to the dynamically growing Polish market: over the past year, it has organized numerous study tours for media representatives, influencers, and tourism professionals, thereby strengthening the region’s presence and appeal in Poland.
Via Turizmus.com; Featured photo: MTI/Hegedüs Róbert
