Helen Falah combines fashion design and modeling:
I hope heavy fabrics and real quality come back
Baghdad – Yassin Yas
Fashion coordinator Helen Falah Al-Azzawi is one of the prominent young names in the world of contemporary fashion. She started her artistic work from a young age and graduated, learning, and making her way into the world of fashion. She studied and entered courses searching for the history of fashion and analyzing patterns and colors. She studied creative direction in the field of marketing and social networking sites, in addition to being a content maker and publishing about the history of fashion and style.
Al-Zaman met her and had this conversation with her:
□ First, we will talk about Helen Falah, and how were your professional beginnings?
-I love and are very passionate about fabrics, fashion, and films. I grew up with a father who works as a film director and critic, and a mother who also works in the newspaper and specializes in interior design. I write analytical articles about fashion shows and fashion trends. I also work on coordinating clothes for models in marketing advertisements, coordinating outfits in fashion shows, and as a fashion consultant for some magazines and photo shoots. My professional beginnings were by going to the theater with my family. When I was a child, learning about and participating in some activities, and this step at a young age, instilled confidence in myself. After that, I worked as a fashion model, studied marketing, and took courses on fabrics, textiles, and how to create a visual identity.
□ Tell us about your experience in the world of fashion?
My experience in the world of fashion is mixed with mixed feelings: happiness, pride, achievement, fatigue, good and bad experiences, friendships and relationships that served me and others that taught me lessons. The field in Iraq is full of creative people, but it is also full of those who pretend to have a creative vision. I was always trying to hide that I am from an artistic family so that my achievements would not be attributed to my family, so I struggled somewhat to prove myself in the beginning, and in reality everything from the beginning is difficult, but I am grateful that I have lived many experiences, whether as a fashion coordinator, model, assistant director, or lighting assistant, because they all refined me and made me attribute to myself the title of professionalism at the age of 18, and as one of my artist teachers says, I should be proud of myself because I formed this base and participated in several works at a young age and also took up writing as a profession.
Society and environment
□ The best age for a model currently?
The best age for modeling varies according to the characteristics, society, and environment to which the person belongs. For example, in the international fashion field, we find that the most famous and experienced models entered their careers at a young age and started their careers at a young age, but I am somewhat against this, and I must point out that this field in Iraq is slow, and there is a kind of slowness in professionalism as well, whether in dealing with models or the way they look at them, so I think that the safest age is 18 years.
□ You come from an artistic family. Who were you influenced by?
Being from an artistic family, I was definitely influenced by my mother and father and some of their influential colleagues in the field, during my meeting with them at film and art festivals and being raised in this environment. I was also influenced by fashion designers and bold critics such as Elie Saab, Vivienne Westwood, Scabrillelli, Yves Saint Laurent, Coco Chanel and others. I was influenced not only by their designs but also as an autobiography of their lives and the traditional rules that they broke and changed history. Fashion.
□ Where does Helen find herself in the world of fashion coordination?
– Currently, I find myself in the world of fashion as a fashion coordinator and possibly a designer for my own brand in the future. I hope to leave my mark, my ideas, my identity, and my outlook in the world of fashion. I hope that everyone will be given the opportunity to express themselves through fashion, and that we will restore the glory of heavy fabrics, real quality, and real fabric texture, as the market is currently dominated by poor fabrics and bad quality. I also find myself as a creative director in the future, but I must I study and work more until I gain more experience that deserves to hold this title. In general, currently, I am specialized in participating in organizing fashion shows, preparing marketing plans and writing ideas from scratch to produce them until they reach an integrated image.
□ Your favorite hobby, in addition to the world of fashion?
-I have many hobbies, to be honest, as I was a child who loved movement, was social, and always participated in social activities. My hobbies are drawing, making paper posters full of ideas, running, tennis, photography, writing, and chess.
□ Do you have favorite colors in the world of fashion?
-Frankly, I do not have favorite colors in the world of fashion because the color wheel is tempting and combining colors and extracting the color of something that is dear to my heart, but the colors that I like to choose most for my clothes and decor are royal green, burgundy, black and white.
