The Jordanian Industrial Estates Company announced its intention to launch the company’s strategic transformation vision soon, which will be spearheaded by the transformation programs from a real estate developer to a developer of integrated systems that include industrial and tourism development and logistics services.
The company’s vision, which was discussed over three days of joint meetings between the company’s Board of Directors and its executive management, comes in a step considered the first of its kind towards development and modernization to enhance the position of Jordanian industrial cities locally, regionally and internationally.
According to a statement today, Sunday, the company discussed the new vision, which is expected to be launched at the end of this year, during the meeting held in the presence of the Chairman and members of the Board of Directors, the General Manager, the Executive Management, and experts in the fields of strategic and administrative development.
The company’s strategy for the next five years and the transformation timeline include the establishment and launch phase, proposed key performance indicators, risk management, and expected challenges.
The attendees discussed the company’s promotional plan and the best ways to promote the available investment opportunities, the transformation to digitization, and enhancing the digital presence on various local, Arab, and international platforms.
The company’s strategic transformation vision comes in conjunction with an economic renaissance led by the Jordanian industrial cities in the various governorates of the Kingdom, which have reached 9 industrial cities that include 1,000 industrial companies with an investment volume of more than 3.5 billion dinars, providing approximately 65 thousand job opportunities.
According to the company’s Chairman of the Board of Directors, Obaid Yassin, the transformation that the company is leading soon paves the way for a strategic shift in the company’s path towards investing in multiple fields, benefiting from the development that Jordanian industrial cities have reached today, in a way that achieves distinguished investment returns that provide sustainability and preservation of the company’s resources, and enhance capital spending on current projects with the aim of providing the best services provided to investors.
For his part, the company’s general manager, Uday Obaidat, stressed that the transformation will enhance the concept of modern management of industrial cities in its comprehensive sense and its ability to manage strategic sectors that enhance the company’s ability to shift towards investment in promising sectors that meet the requirements of a large base of investors in accordance with international best practices and in line with the vision of the Kingdom’s economic modernization.
He stressed that the company’s executive management briefed the council on the most prominent executive plans that will lead the transformation, which aim to invest in the human element and qualify the necessary job competencies, as well as review the best practices followed in this field, in a way that enhances the position of the Jordanian industrial cities as a basic pillar of the national economy.
