Over the January–May 2026 total, 20 Chinese brands total 10,477 passenger vehicle registrations, representing a market share of 11.4%, compared to 4.5% over the same period in 2025 (3,776 units).
Indicators: The Moroccan automobile market continues its growth in 2026. In May, 23,037 vehicles were sold, an increase of 2.8% compared to May 2025. Over the first five months of the year, sales reached 104,555 units, an increase of 17.8%, confirming a positive dynamic after the record year of 2025.
The Moroccan automobile market continues its upward trend with 23,037 units sold in May 2026, representing an increase of +2.8% compared to May 2025 (22,407 units). “Over the cumulative January–May 2026, the market totals 104,555 units sold, up +17.8% compared to the same period in 2025 (88,728 units). The market thus consolidates its upward trajectory, after a historic year 2025 at 235,372 units, with five consecutive months of performance above 2025 levels,” reveals the association of vehicle importers in Morocco.
Reaching 20,270 units sold in May 2026 (+1.4%), passenger vehicles (PV) recorded their best month since the start of the year. “Over the first five months of 2026, they total 92,153 units (+18.1%) compared to January–May 2025. VPs represent 88.1% of the total market on the YTD, a stable proportion compared to previous months,” underlines the same source. As for light passenger vehicles (LCV), they recorded 2,767 units in May 2026 (+14.9%), bringing the total to 12,402 units over the YTD (+15.6%). “This progression confirms the renewed investment by businesses and professionals. LCVs represent 11.9% of the overall market over the first five months of the year,” indicates AIVAM.
In this diagram, the energy transition accelerates significantly. Over the January–May 2026 cumulative figure, electrified vehicles (BEV, PHEV, HEV, MHEV and REEV) represent 17.2% of passenger vehicle registrations, compared to 10.8% a year earlier (January–April 2025 cumulative figure), i.e. a jump of +6.4 points in one year. The electrified total reached 15,830 units (+87.8%). In the same direction, plug-in hybrids (PHEV) show the most spectacular growth with +269.5%, bringing their share from 2.3% to 5.3% of the passenger car market. Mild hybrids (MHEV) increased by +232.3% and crossed the threshold of 2,918 YTD units, demonstrating the attractiveness of this engine accessible on everyday vehicles. As for pure electric (BEV) and REEV, we note that 869 100% electric vehicles were registered at the end of May 2026 (+171.6%), to which are added 932 REEV vehicles (range extender engine), a new category on the Moroccan market mainly driven by Chinese models.
The BEV+REEV combination now represents 2.0% of the passenger car market. AIVAM also points out that the dynamic of establishment of brands of Chinese origin is confirmed and growing. Over the January–May 2026 total, 20 Chinese brands total 10,477 passenger vehicle registrations, representing a market share of 11.4%, compared to 4.5% over the same period in 2025 (3,776 units).
In May alone, Chinese registrations reached 2,439 units (12.0% of passenger cars for the month). Note that the year 2025 established a historic record with 235,372 total registrations (+33.4% over 2024). The start of 2026 (+17.8% in YTD over five months) extends this positive trajectory, in a context of an increasingly high comparison base from May 2025. The Moroccan market exceeds 100,000 units for the first time over five consecutive months, supported by the renewal of the fleet, the expansion of the offer via Asian brands, adapted financing solutions and a marked acceleration in electrification.
