Movie revenue reached The Drama To 101 million and 813 thousand dollars at the global box office, since its release on April 3, the work was produced by A24, and its duration reached one hour and 45 minutes, and the work stars… Zendaya andRobert Pattinson.
Revenues were divided between 44 million and 803 thousand dollars at the American box office, and 57 million and 9 thousand dollars at the international box office.
Details of the movie The Drama
The events of the film revolve around a dangerous secret that threatens the wedding of the two heroes, Emma Harewood and Charlie Thompson. As part of the escalation of the campaign, a special website was launched that includes a countdown to the date of The Wedding – a clever reference to the film’s official release date on April 3 – with the option to reserve tickets and schedule viewing times.
Details of The Drama campaign
A24, the film’s distributor, shared the details of the campaign through its social media accounts, which sparked widespread interaction among followers, especially with the promotional materials relying on pictures of the two stars with the names of their characters within the work, without revealing many details about the plot.
Observers believe that the intended ambiguity and the absence of extensive media appearances by the two stars contributed to enhancing the element of suspense, at a time when advertising campaigns full of details are quickly losing their luster.
Pattinson’s limited presence on social media – as he does not have official accounts – in exchange for limited promotion from Zendaya via Instagram, added more privacy to the campaign.
The Drama is the first film to be shown this year that brings together Zendaya and Pattinson, and they will also appear in the cast of The Odyssey, in addition to Dune: Part Three, making their cinematic year full of anticipated collaborations.
