Less than a month before the start of Soccer World Cup 2026the optimism of the hotel sector in the United States is diluted. A report of the American Hotel & Lodging Association (AHLA) reveals that reserves do not reach initial forecasts, in a context marked by migration restrictions, high costs and tensions with the FIFA.
The survey, applied in 11 metropolitan areas that will host matches – from New York to Los Angeles – shows an uneven but mostly negative outlook: close to 80% of hotels report occupancy below expectations.
In cities like Kansas Cityreservations are even below the usual high season levels (June-July). In Boston, Philadelphia, San Francisco and Seattle, the tournament has been described by some operators as a “non-event”an assessment that contrasts with the tourist impact that the World Cup event traditionally generates.
The report points to a set of variables that are discouraging the arrival of international visitors. Among them, restrictions on the granting of visas and a perception of less hospitality stand out.
“Many (…) have the impression that they are not going to be received with red carpet treatment”says the report released by the news agency AFP.
Added to this is the increase in the cost of the trip to the United States, driven by the increase in the price of fuel and air ticketswhich reduces the competitiveness of the destination compared to other global options.
The AHLA also questions FIFA’s logistical decisions, particularly the cancellation of previously booked room blocks.
“These reservations had influenced the hotels’ revenue forecasts, their hiring plans and their preparations”lamented the association.
This adjustment has had direct effects on the financial and operational planning of the hotels, which had projected greater demand during the event.
The president of the AHLA, Rosanna Maiettaurged measures to be taken to prevent the tournament from falling below its economic potential.
“Several factors have tempered the initial enthusiasm”Maietta stated. “The United States and FIFA must ensure that international travelers enjoy a warm welcome and a smooth stay”he added.
The executive stressed the need to avoid increases in costs associated with visas and transportationas well as possible last-minute tax increases that could aggravate the situation.
