Technology giants, which have millions of users in Türkiye and around the world, are joining forces with a strategic restructuring decision. The scenario that has been talked about for a long time in the smartphone world has come true and it has been officially announced that realme has been included under the umbrella of OPPO again.
BRAND NAMES ARE PROTECTED, BUT MANAGEMENT IS CONSOLIDATED IN ONE HANDS
In the industry, “Are OnePlus and realme completely turning into a single brand?” Although questions arise, the current table shows that both brands will continue with their own names. However, product planning, marketing strategies and management processes in the background are moved to the central structure of OPPO.
WHAT WILL BE THE WARRANTY OF DEVICES IN Türkiye?
It is not yet clear how the new restructuring will affect the service, warranty and sales processes, especially in markets where all three brands are strong, such as Türkiye.
BRANDS WILL FOLLOW DIFFERENT STRATEGIES
Although common hardware and software features will increase on the product side, the brands are planned to maintain their characteristic stance in the market. Realme’s price-performance strategy for young people will be continued with OnePlus’ structure focusing on high performance and flagship experience. OPPO will maintain its central position as the flagship and visionary brand of the family.
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