The opening ceremony of the Sanyuesan Festival kicked off Saturday in Nanning, capital of Guangxi Zhuang autonomous region. [Photo by Zou Hong/chinadaily.com.cn]
The opening ceremony of the 2026 Guangxi Sanyuesan Festival kicked off Saturday in Nanning, capital of Guangxi Zhuang autonomous region, staging a folk feast integrating technology and culture that brings immersive new vitality to the traditional ethnic festival.
Sanyuesan, the third day of the third month on the Chinese calendar, is a traditional festival for the Zhuang ethnic group of Guangxi.
This year’s event highlights trendy tech experiences, ASEAN cultural integration and Guangxi’s unique charm.
The opening ceremony of the Sanyuesan Festival kicked off Saturday in Nanning, capital of Guangxi Zhuang autonomous region. [Photo by Zou Hong/chinadaily.com.cn]
Organizers aim to build the Sanyuesan Festival into a golden week for consumption stimulation, gathering strong spiritual impetus to advance high-quality development in border ethnic regions.
The branded cultural and tourism event will run through May 24 this year, featuring 13 key activities that embody technological vibes, local Guangxi flavors, and ASEAN elements.
The opening ceremony of the Sanyuesan Festival kicked off Saturday in Nanning, capital of Guangxi Zhuang autonomous region. [Photo by Zou Hong/chinadaily.com.cn]
All prefecture-level cities in Guangxi have also rolled out a series of themed activities in line with the principle of “one brand for one place, one feature for one region”.
In addition, a special campaign titled “Come to Guangxi This Spring, Travel and Shop During Sanyuesan” has been launched.
It has carefully created a host of featured festival scenes, premium travel routes and consumer-friendly measures, allowing tourists from across the country to enjoy Guangxi’s picturesque landscapes, purchase local specialties and experience a wealth of folk customs during the spring break.
Humanoid robots and dancers perform the bamboo pole dancing together during the Sanyuesan Festival in Nanning, South China’s Guangxi Zhuang autonomous region, on Friday. [Photo by Zou Hong/chinadaily.com.cn]
A humanoid robot and performers play ethnic musical instruments during the Sanyuesan Festival in Nanning, South China’s Guangxi Zhuang autonomous region, on Saturday. [Photo by Zou Hong/chinadaily.com.cn]
The opening ceremony of the Sanyuesan Festival kicked off Saturday in Nanning, capital of Guangxi Zhuang autonomous region. [Photo by Zou Hong/chinadaily.com.cn]
