Prevo Cinemall is giving Kalinago artists and craft makers a new opportunity to reach customers in Roseau with a two-day exhibition aimed at promoting and selling locally made products.
According to a Prevo Cinemall press release, the exhibition will take place on Thursday, September 17, and Friday, September 18, 2026, at Prevo Cinemall as part of Kalinago Week. It is being organized in collaboration with the Kalinago Council and arts and crafts makers and vendors from the Kalinago Territory.
The initiative forms part of Prevo Cinemall’s ongoing efforts to promote Dominica’s arts, crafts, heritage and culture while helping local producers increase sales among Dominicans at home.
Prevo Cinemall General Manager Vanessa Prevost said the mall’s own history makes it a fitting location for the event. The building is the preserved and transformed former Carib Cinema, which was constructed in the 1950s before being converted into a shopping mall.
Today, the property includes shops, restaurants, offices, conference rooms and an exposition hall. Located at the junction of Kennedy Avenue and Old Street in downtown Roseau, it sits in the heart of the city’s business community.
Prevost said the founders have treated the promotion of Dominica’s heritage and culture as part of the property’s mission since its establishment.
During the World Creole Music Festival, National Independence and Christmas seasons in 2024 and 2025, Prevo Cinemall collaborated with the Waitukubuli Artist Association to host art exhibitions.
For this year’s Kalinago Week, the mall is providing its exposition room, courtyard, and surrounding sidewalks free of charge to the Kalinago community for the display and sale of locally produced arts and crafts.
Prevost is encouraging Dominicans to support the celebration by spending money on locally made products.
“We at the PREVO CINEMALL would like to encourage every Dominican to support Kalinago Week in a tangible way by visiting the Kalinago Territory and by visiting the Kalinago Expo at the PREVO CINEMALL and buying some of the authentic locally made Kalinago Arts, Crafts, souvenirs and food.”
She said preserving the country’s cultural identity also requires economic support for the people producing its cultural products.
“Dominica’s Heritage and Culture is a fusion of Kalinago, European and African Heritage and Culture, and to keep Dominica’s culture alive, we need to put our money where our mouth is.”
Prevost added, “The same way we pay for World Creole Music Festival, is the same way we must buy authentic locally made arts and crafts, for ourselves, our family and our friends.”
The Kalinago Expo will also feature cultural performances.
Prevost congratulated the Kalinago Council and community for bringing part of this year’s Kalinago Week activities to Roseau, saying the move makes the celebrations more accessible to people living in urban areas.
She noted that students of Dominica State College as well as secondary and primary schools who may not be able to travel to the Kalinago Territory will have an opportunity to experience some of the activities in the city.
Prevost said she hopes the Kalinago Week Expo at Prevo Cinemall will develop into an annual event.
