Below we present:
- Frank’s story about the turning points in his career and his entry into wine tourism and brand building Kozlović
- the difference between a winemaker “from the vineyard” and an entrepreneur-investor and what this means for risk and survival
- insights about succession in winemaking and the role of daughters Gianna in operating segments
- a view from the basement of the trends pushed by the global industry against the traditions of Istria Malvasia
- plans for vineyards, land challenges and why an ecological approach exists even without formal certification
Franko Kozlovićif we ignore his grandfather and father who cultivated the vineyard and made wine, today he has about thirty years of serious business behind him, through which he learned about entrepreneurship and winemaking. In addition to vineyards and cellars, along the way he had to learn how the market works, learn something about wine marketing and determine where it is on the market. Kozlović had several milestones in his work, and one of the biggest happened fourteen years ago, when he built a designer winery and significantly entered the segment of wine tourism.
What does the growth of a winemaker look like?
The growth of a winemaker is quite complex. You have to master the technology in the vineyard and the cellar, which is changing…
