When Dominika Cibulková had herself preferentially vaccinated during the Covid-19 pandemic, she claimed that she did not know that it was not allowed. She was said to have “let herself be misled”.
When she felt that the Slovak Internet was angry with her, she accepted the invitation of the Ministry of Health and helped in the collection center in a white coat. To clear her name.
Years passed and Cibulková once again mastered the algorithms of hundreds of thousands of Slovaks. And not with your divorce.
The former fourth best tennis player in the world reached for a great idea. After her career, she founded her own application ShapeApp, which helps people lose weight or create healthy diets.
And on top of that, he uploads a video to his profile where he mixes vodka with juice and declares that it is a fit drink.
Really?
This way, he can rename his ShapeApp to ShakeApp, because there are many brands of alcohol in the world.
Fit drink after onion
It is not a problem that a person drinks, because in Slovakia it is a traditional national sport. But promoting alcohol has its own rules. Moral, ethical, and legislative.
At the very beginning of the one-minute video, Cibulková said that she needed to blow off her feet after a hard day, thereby suggesting the stimulating or calming effect of alcohol.
Then she compared vodka with juice to a fit drink, that is, she tried to give the impression of the positive effect of alcohol on physical performance.
On the move is the Advertising Council, which has already received a request for an investigation. If the former tennis player is fined, she may be financially where she was before the ad.
Only with the reputation of an influencer who should not be taken seriously by people (with a healthy lifestyle).
Pim!
So not only “Put the kids to tennis” anymore, but also vodka with juice as a “fit drink”.
Let Cibulková advertise whatever she wants, if it is in accordance with the law. If it puts her out of her misery, let her. All that was missing for the perfect absurdity of the video with the fit drink was for her to share it on the profile of her fit app.
Who knows if she also thought of her wards at the tennis academy, to which she gave her name and where she works as a coach, during this advertisement. When they come to training tipsy, they can say that they had an invigorating fit drink at home.
It is young people who are prone to believe influencers from social networks and As a former successful athlete, Dominika Cibulková can be a great role model for them. But not for the first contact with alcohol.
Next time, Cibulková can calmly sing Eminem’s song Shake that ass (drink) for me while mixing drinks. And after successful mixing, shout “Pime!”. He just doesn’t have to let everyone know about it.
