Your protection organization for consumer defense has proposed adopting an exceptional and temporary plan to control the potato market, aiming to ensure its availability and marketing it to the consumer at the ceiling price, through the involvement of farmers, producers, public companies, various professionals, consumer protection associations, and competent departments..
The organization explained, in a statement, that this proposal comes in light of the exceptional circumstances witnessed by the national market for agricultural materials, and the necessity of taking practical measures to ensure price stability and protect the purchasing power of the citizen.
The proposed plan includes organizing the direct sale of potatoes from farmer to consumer, by establishing designated sales points at the level of municipalities and neighborhood markets, allowing the product to be marketed according to the ceiling price.
The organization also called for the use of public companies affiliated with the “Agrolog” complex, in coordination with the relevant departments, to receive quantities of potato production and undertake their transportation, distribution and marketing directly to the consumer.
On the financial side, I proposed creating a temporary and transparent mechanism to compensate the price difference between the price of purchasing potatoes from the farmer and the justified costs of transportation, storage and distribution, and the ceiling selling price to the consumer, provided that this mechanism is based on clear accounting standards and is subject to control and audit, in a way that ensures the protection of the farmer’s income and the purchasing power of the citizen.
The organization stressed the need to ensure transparency and traceability by recording the quantities received and marketed, determining the source and destination of the product, in addition to monitoring prices and points of sale, while involving consumer protection associations in following up on the implementation of the plan on the ground, receiving citizens’ concerns and submitting periodic reports to the competent authorities.
It also called for strengthening coordination and intensifying supervision at the wholesale and retail market levels, and following up on marketing and distribution operations to ensure respect for ceiling prices.
The Hemaytak Organization stressed that protecting purchasing power requires field procedures and economic mechanisms to ensure that the product reaches the farmer to the consumer in transparent and fair conditions, calling for holding an urgent coordination meeting with the participation of all concerned parties, to develop a practical program with specific deadlines and clear mechanisms for implementation and follow-up.
