Beauty & Go Store opens its second branch in Multicentro Churchill

Beauty is not just what you apply. It is what is chosen, what is understood and what over time becomes a ritual. From that conviction, Beauty & Go Store, inaugurates its second branch in Churchill Multicenter, raising the standard of professional beauty retail in the Dominican Republic.

With this opening, located on the first level of the establishment, within the personal care area, its arrival is not a simple expansion. It is a space that transcends shopping to become a place of discovery, orientation and sensory encounter.

This opening also marks the beginning of a valuable strategic alliance between Beauty & Go and Ramos Groupa collaboration that will allow them to bring their professional brands to different branches in the country and bring an innovative offer to more consumers.

“We want to transform the way people buy beauty. That each customer leaves with more than just a product: with information, with criteria and with the certainty that they chose it responds to a specific need. The job of this team is to help them find exactly what their skin, their hair or their daily care needs,” he expressed. Claudine Reyes, creator of Beauty & Go Store.

Based on that vision, the store was designed under a dynamic, visual and experiential concept, calibrated to the rhythm of a high-traffic establishment and the expectations of a consumer who values ​​both convenience and support.

One of the most distinctive elements of the store is the Tester Bar: an area where visitors can explore textures, aromas and finishes before making a decision. A dynamic that favors a more informed choice and a more direct connection with brands.

The opening at Multicentro Churchill marks the entry into a broader format. The brand actively evaluates new locations in strategic points of the city, always prioritizing spaces that allow it to sustain the quality of service that defines it.