Voice, born Aaron St. Louis, is one of soca’s most influential modern voices, celebrated for his uplifting, message-driven music and electrifying stage presence. The Trinidad and Tobago native rose to prominence after winning the International Soca Monarch title in 2016 with Cheers to Life, becoming the youngest winner in the competition’s history at just 23.
He went on to secure the Soca Monarch title three consecutive years (2016–2018), cementing his place among the genre’s elite. Now over a decade into his career, Voice continues to bring a signature blend of inspiration and energy to every stage, earning a reputation as a consistent carnival favourite across the Caribbean.
For this year’s Carnival in Jamaica, Voice has been a standout on the fête circuit, performing alongside soca powerhouse Machel Montano at the marquee events. He wowed fans at the Xodus Wet Music Festival on Easter Monday and will appear at the Heineken-sponsored Sunrise Breakfast Party at Hope Botanical Gardens this Saturday before sharing the spotlight once more with the Soca King at the Smirnoff and Johnnie Walker-sponsored Wi Fete. With the carnival weekend in full swing, 5 Questions With… caught up with Voice the Artiste.
1. Wi F e te is coming up this Saturday, right before road march — what can fans expect, and will you be on the road on Sunday?
I’m happy to be back at Wi Fete. It’s a special one, so I’m bringing the full experience – the hits, the spirit, everything. Fans can expect pure energy, pure vibes, and that connection that we’ve built over the years. As for Carnival Sunday, yes, I’d love to be part of the road. That’s where the real magic happens. You get to connect with the crowd, feel the energy of the paradise firsthand, and I can’t wait to experience that.
2. You’ve started your Carnival in Jamaica fête experience earlier this week. What’s your favourite thing about performing during Carnival in Jamaica?
What I love most about performing in Jamaica is the unique energy. The energy is just different. Jamaica adds its own special flavour to soca. The people are very passionate, the vibes are authentic, and I feel like Jamaicans have a real appreciation for soca music. Every time I perform here, it feels like a true celebration of Caribbean unity, and it’s very inspiring to see everyone come together to enjoy themselves.
3. You’ve recently celebrated a decade in the industry, and earlier this year, you were officially presented with the 2025 Calypso/Soca Award in Trinidad and Tobago by the African Entertainment Awards USA (AEAUSA). What do these two milestones signify for you? And, at the start of your career, did you believe you would make it this far?
These milestones mean everything to me. Ten years in the music industry is not a small accomplishment, and to be recognised on an international level is truly humbling. When I first started my career, I had faith in myself, but I didn’t know exactly how far I would go. I just stayed true to my purpose and my message, and these achievements are a reminder that consistency, belief, and hard work really do pay off.
4. It’s 2026, and you’re creating the ultimate fête mix playlist — which five songs are you including?
That’s a tough question because there are so many songs I love, but I would include these five: Cheers to Life by me, because it’s a track that always lifts the crowd; Fast Wine by Machel Montano, which is a classic soca party starter; Famalay by Skinny Fabulous, Machel Montano, and Bunji Garlin, which never fails to get people moving; Turn Me On by Kevin Lyttle for that perfect blend of soca and Caribbean rhythm; and something timeless like Could You Be Loved by Bob Marley.
5. What’s your all-time favourite carnival memory?
My all-time favourite carnival memory has to be winning the International Soca Monarch for the first time. That moment changed everything for me. It marked the beginning of a new chapter in my career and showed me what was truly possible when you believe in your talent and work hard.
BRAWTA:
a. Is there any place or thing in Jamaica on your bucket list that you’ve always wanted to visit or try?
I’d love to explore more of Jamaica’s natural side, like its waterfalls and mountains. I’ve heard so much about the Blue Mountains, so that’s definitely on my list.
b. What’s one trait that best defines you as a person?
The trait that best defines me is gratitude. No matter what stage I’m at in life or my career, I always remain thankful. Thankful for the journey, for the people who support me, and for the opportunity to do what I love every day. Gratitude keeps me grounded and reminds me to celebrate both the big and small moments.
entertainment@gleanerjm.com
