In an automotive market that recorded positive figures in March patents, some brands began to adjust their commercial strategies to sustain demand. In that context, Honda decided to keep the prices of its models frozen and preserve the promotional values on three of its vehicles.
The decision is made in a scenario in which 0km patents reached 48,972 units in Marchwhich represented a increase of 16.53% compared to February and a year-on-year increase of 3.87%according to data from the Association of Automotive Dealers of the Argentine Republic (Acara).
Despite last month’s figures, in the accumulated of the first quarter shows some stability, with 157,078 units, registers a slight drop of 1.24% compared to the same period in 2025.
Within this panorama, Honda was ranked 15th among the best-selling brands in the countrywith 537 patented units in March and one 1.2% market share.
The automotive company’s commercial strategy is based on maintaining competitive prices on three models that serve as benchmarks within its range:
Added to the pricing policy is a key tool to boost sales, since the automaker maintains a line of financing at 0% rate at 12 months in pesosavailable through Santander bank for the purchase of 0km units.
In parallel, the brand maintains the rest of its range unchanged, whose current values in April are the following:
The freezing of prices and the continuity of promotions appear as a response to an increasingly competitive market, where the greater supply – driven in part by the opening of imports and the arrival of new brands – puts pressure on values and forces terminals to strengthen their commercial proposals.
