It’s no secret that the artificial intelligence it develops much faster than we can predict and it is already difficult to find someone who has not used it, even if it is in a specific case, ChatGPT, Gemini or Claude -mentioning the tools most known to the general public-. The use of IA every day it embraces more sectors and aims to cover more needs, and when the holiday periods arrive, it also stands up as a travel planner, especially among the younger generation. Of course, despite the fact that the recommendations may be good, from the agencies they ensure that the human and professional point of view remains key when plan long getaways.
Maica Terronesof Travel Emotions and vice president of‘Association of Travel Agenciesassured that no decline has been noticed in terms of travel bookings, although he affirmed that “a change” has been noticed in the information with which some customers, “especially the younger ones“, they go to the agency to ask for information. “They can bring some ready-made program, but this is where our work comes in to check everything”, he explained. “In some cases we have found many inconsistencies and the supervision of a professional is necessary“, he stated. What else does the machine fail in? “Especially when selecting transport connections, for example flight stops”. As he explained, in the i.a he still finds it difficult to apply factors such as possible delays or cancellations to make travel plans “that are not just weekend getaways”.
“In some cases we have found inconsistencies and the supervision of a professional is necessary”
Despite ruling out that it could pose a threat, sources in the sector also assured that from the agencies it is also used to prepare information for clients, give faster answers or make inquiries. “It’s one thing to come up with a proposal, which can be done with AI expecting it to have errors, and quite another to close a trip“, explained Terrones. From his point of view, “AI will not replace us, but will help us move forward because our point of difference is the knowledge of destinations and user preferences“.
