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    Home AMERICAS Greenland

    Naalakkersuisoq defends KNR’s earnings from paid advertising

    The Analyst by The Analyst
    October 24, 2026
    in Greenland
    Naalakkersuisoq defends KNR’s earnings from paid advertising


    Naleraq’s chairman, Pele Broberg, wants to abolish KNR’s earnings of almost DKK 3 million from advertising. But if that happens, sports and cultural broadcasts may be reduced, says naalakkersuisoq for culture and sports. The proposal was not supported by a majority in Inatsisartut.

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    A majority of the parties want KNR to continue making money from advertising.
    Photo: Oscar Scott Carl

    A medium in Greenlandwhich has public service obligations and receives DKK 73 million of citizens’ money through the Finance Act, Kalaallit Nunaata Radioa, KNR, should no longer make money from advertising. This is the opinion of the chairman of Naleraq, Pele Broberg.

    Based on this position, he has, among other things, made a proposal in Inatsisartut. The matter was dealt with by politicians on Thursday. The proposer formulated his proposal as follows from the podium:

    – KNR must be advertising-free and free from commercial sponsorship. Public service must be financed as a public service and not compete with private media for advertising revenue, says Pele Broberg.

    Naalakkersuisoq defends KNR

    Naalakkersuisoq for education, culture, sports and church, Nivi Olsen (D), states in her response to the proposal that KNR earns around DKK 2.5 million from broadcasting advertisements on TV and radio.

    She also warned that KNR’s broadcasts on sports and culture may be reduced if these revenues cease.

    – Abolition of these revenues will result in a loss of revenue of approx. 2.5 million DKK annually, which must be covered by the national treasury if necessary, if the KNR’s financial conditions are not to deteriorate.

    – If in future these activities are to be financed by the national treasury, the expense will instead fall on the taxpayers, and without sufficient funding the range of sports and cultural broadcasts can be reduced, says Nivi Olsen.

    On that basis, she recommends that Inatsisartut reject the chairman of Naleraq’s proposal.

    The coalition parties: We agree with Naalakkersuisut

    In the debate on the subject, coalition parties did not express themselves individually. Margrethe Thårup Andersen (D) spoke on behalf of Demokraatit, Inuit Ataqatigiit and Atassut. Her message is that KNR’s income from advertising is supported by the coalition.

    – Naalakkersuisut points out that broadcasts about sports and culture may become fewer if the income is not sufficiently replaced by grants. We must take that into account in our assessment, says the coalition’s spokesperson.

    Therefore, they agree with Naalakkersuisoq.

    – The parties in the coalition support Naalakkersuisut’s recommendation to reject the proposal, says Margrethe Thårup Andersen.

    The proposal must therefore, as planned, be seconded in its present form in Inatsisartut on 5 November. Siumut did not specify in their submission whether they consider KNR’s earnings through advertising to be positive or negative.





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