The marketing agreement signed by the four ski domains and which made the old aspiration of selling a single, country pass a reality, incorporates the right of review for Pal Arinsal (the last to join the trade union) after three years of the agreement if the results do not meet initial forecasts. The renegotiation began last season and continues, due to what also advanced the consul major of Canillo at ” target=”_blank”>Let’s talk about Diari TV: that the performance of the Massanense station is not what was expected. Pal Arinsal joined the umbrella that is Grandvalira Resorts with conditions stipulating that from an income now set at 9 million euros (the initial amount was slightly less, but annual inflation is applied) the collection derived from the sale of passes had to be shared with the rest of the companies involved. Considering that EMAPthe exploiter of Pal Arinsali rehearsethat of Solder the tartarthey have their own alliance SETAP365, Canillo it is on the sidelines because everything reverts to Massana. Saetde, who is in the majority in the other two domains, is the one who challenges the negotiation. Pas de la Casa Grau Roig i Ordino Arcalís. Recent history is filled with ups and downs between rehearse i Saetde -according to sources in the know, the agreement was already practically closed, but there would have been a distancing due to issues unrelated to this negotiation- and the consul major of Massana, Eva Sansaopts for the message of prudence: let those who negotiate work. And avoid going as far as the partner from Canilla did: Alcobé said to ” target=”_blank”>Diary TV what Pal Arinsal everything that entered had to stay. “Right now what is being done is to review this agreement and try to change the method of distribution, and it is done internally in the board of directors. I very much appreciate the concern and the intervention of the consul of Canillo and the interest it has, but it is something that is being worked on within the board of directors and that is progressing, but it is not done overnight because it is not at all easy”. EMAP is not part of the marketing company, It’s snowingand his representation in the negotiation assumes it SETAP. So the consul does not venture to give deadlines, nor to advance whether a new cast would be feasible for the next season. In any case, he makes it clear that “what we want a Massana is to strengthen the station and for the distribution to be reviewed because what had been embodied at the beginning has not been fulfilled and this agreement gives this option of being able to review it”.
“What was planned at the beginning has not been fulfilled and the agreement gives the option of revision”
Difficult season
The successive alliances – first with rehearse and then to land on Grandvalira Resorts– have coincided with complicated ski campaigns in a sector that was already coming from the impact of the pandemic. And this also marks the assessment made by the consul from Massan. “We’ve had a couple of seasons that haven’t been good at all” and sansa he adds the impact of costs: “There is the accommodation of temporary workers, which is partly paid by the stations, and there has been a significant increase in light”. Not even the last one, with exceptional snow conditions, was saved from losses. For this reason, the municipal manager also claims more involvement and a national vision of the relevance of the snow business. “We can’t let a station like Pal Arinsal which is important in the GDP of the country and which is an engine of the parish, the hotels also work a lot thanks to the station”, he points out, in addition to insisting that “we must not lose sight of the fact that we live from tourism and this must not only be seen by us, it must be seen on a national scale”. sansa share the demand forAlcobé of a differentiated rate to reduce the burden of the electricity bill and remember that the surrounding stations benefit, for example, from advantages such as European aid. “If there is no global, national thinking, we will become obsolete and it is a very important engine of our economy. I think we must reflect on where we want to take the country, tourism because no matter how much we have to change the model, we live from tourism and we have to spoil it”.
“We cannot let lose a station that is important for the GDP and engine of the parish”
The consul claims communal involvement in this matter, listening to the concerns of hoteliers and traders, and comes out in defense of accommodation after Alcobé mention that the private sector must also invest to boost the station. sansa he attributes it to “a comment he made in a personal capacity”, because “every hotelier knows what his lungs are from an economic point of view”. “A Massana we have good hotels but many are not chains, they are family, and it is not so easy to say let’s invest x million euros to renovate it”, he maintains. He emphasizes that the reality of each parish is also different: “We cannot compare Canillo with Massana and you can’t say what the hotel should do Massana is to invest more, everyone knows their reality”, he says.
One of the initiatives underway is to collect the assessment of the establishments of the parish on the impact of the different events that are promoted from the common. “Which ones see better, which ones may not have such an important impact”, he explains. One of the pointers is the MTB World Cup and “we take it into account”. But the Trial of Arinsalfor example, has also had a positive return: “There are nearly 400 participants but they don’t just come with these 400, they come with their companions and all of this helps that there is movement in the parish and that the hotels have a fairly high occupancy rate. The Epic is also one of the events that brings a lot of people.” And returning to the resort, one of the investments that the private sector shares that would be revolutionary is the skiable union between stick i Arinsalstill pending government approval.
