Viking rowing prevails with Norway in this World Cup and also the off-field investments of its main star. The footballer Erling Haaland already has 7 goals in his first World Cup and on Sunday his team beat Vinicius Jr. and Neymar’s Brazil.
The Manchester City attacker, who measures almost 2 meters, is the figure of the Norwegian team, which is participating again after 28 years in a soccer World Cup. He was born in England at the time when his father – also Norwegian Alfie Haaland – was playing in the Premier League and represents the Nordic country from the youth teams.
Erling Haaland has 59 goals for the Norwegian senior team. (Photo: Getty Images)
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Erling, as well as capturing attention on the field and in the nets, has attracted attention for his entrepreneurial goals off the field. What is it about?
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Part of his trademark is the ponytail he sports in games and the player knew how to make an opportunity of his distinctive hairstyle. At 25 years old, Haaland today is a minority shareholder in the Norwegian company Bon Dep, owner of Kknekki brand hair ties.
The relationship between this brand and the Norwegian player was not born from business, but from the fact that Haaland began to use these leagues for matches and training. Precisely, the product of the brand born in South Korea managed to meet Haaland’s sporting demands.
This link later translated into an investment in the company. The brand has even launched a limited edition of 8 hair ties selected by Haaland himself.
“I run Kknekki and I have invested in the company because I believe in the product,” said the player.
According to the Kknekki website, the Haaland Edition set of eight leagues cost 28 euros (approximately S/110) and is sold out.
But it is not your only investment. Haaland, nicknamed ‘The Beast’ or ‘The Android’ for his athletic performance and height, also founded the company Chess Mates together with businessman Morten Borge. With this company they have invested in the Norway Chess tournament and its tour format called ‘Total Chess World Championship Tour’.
Haaland and Vinicius and the memorable reaction to the iconic meme video of “And where are the blondes?”
Haaland’s weekly salary at Manchester City, according to the specialized data portal Capology, is around US$645,000. Together with the bonuses he receives and image rights, this figure can reach US$1.1 million per week.
In addition, he signed a 10-year contract with Nike in 2023, which brings him income of approximately US$20 million annually from off-field sponsorships.
Erling Haaland. (Photo: Instagram)
While most footballers usually attract attention for exclusive watches, sports cars or trips on private jets, Haaland stands out for an unusual accessory in the world of sports: bags.
As reported by Semana, it is a collection of luxury bags that reaches figures that exceed thousands of euros.
This peculiarity went viral on social networks when the content creator specialized in luxury fashion Kevin Fashioned, with more than 8.5 million followers on social networks, analyzed the pieces that the forward wore at this World Cup.
Besides…
Bag collection
One of the aspects that has drawn attention to Haaland is her collection of bags, mainly from the French brand Hermès. From this collection, the Norwegian footballer usually has Birkin model bags, Haut à Courroies (HAC), the Birkin HAC Rock Leather (dAccording to information from Privé Porter, exclusive designs page, this model would have a value of US$68,000)as well as Chanel, Louis Vouitton, Tom Ford, among others.
