The Board of Directors of the World Bank approved, on June 12, a loan of 250 million dollars intended for the Acceleration Program of digital transformation from Morocco. Aligned with the strategy “Morocco Digital 2030», this program includes a section dedicated to the Offshoring sector, faced with increased competition, the evolution of international regulations and the growing effects of automation and artificial intelligence.
A sector under pressure
L’Offshoring Moroccan remains a leading employer, with 148,500 jobs recorded in 2024. In 2025, the sector generated a turnover of 2.9 billion dollars and contributed 1.6% to the national GDP, a share significantly lower than that observed in the Philippines (7.5% in 2024). This performance is based on geographical proximity to Europe, advantageous tax policies and modern infrastructure.
The sector also plays a determining role in female employment: women occupy, according to estimates from the Ministry of Digital Transition and the Administration, 47% of positions in 2024, or around 70,000 jobs, a share approximately twice that which they occupy in total employment at the national level. However, several vulnerability factors weigh on this dynamic. The sector remains highly dependent on the French-speaking market, with call centers having represented 50% of Offshoring turnover in 2023. New French legislation relating to cold calling could thus affect Moroccan call center services. Added to this is growing competition from countries such as Egypt, Tunisia, Madagascar and Senegal, while automation and agentic artificial intelligence gradually reduce the labor cost advantage. According to the World Bank, to remain competitive, Morocco will have to go beyond strategies based solely on costs to develop skills adapted to complex and high value-added services, strengthen the international visibility of the sector in order to attract foreign investments and promote the new “Morocco Offshoring Offer”.
A shortage of digital talent to fill
As the Offshoring sector evolves towards higher value-added and more diversified services, its needs for advanced digital skills are increasing. However, Morocco faces a shortage of digital talent in line with market needs: most companies encounter difficulty recruiting and retaining specialists in certain areas of advanced software development and artificial intelligence.
Morocco trains around 13,000 digital talents each year. New digital training courses have been accredited and the number of registered students has doubled. Initiatives such as the JobInTech upskilling and reskilling program aim to train a total of 15,000 new talents by 2027; more than 2,800 people have already been trained or are being trained since 2023, including 41% women. To achieve the objective of the “Morocco Digital 2030” strategy of 50,000 new talents per year by 2030, additional programs are considered essential. The priority given to the inclusion of women in these systems is presented as decisive for strengthening their participation in the labor market and guaranteeing them equitable benefit from the growth of the digital economy. It is in this context that the World Bank program provides, among its support components, the ramp-up of intensive upskilling and retraining programs led by the public and private sectors, in advanced digital skills aligned with market needs. The objective set is to reach, by 2030, 20,000 people certified in digital skills, at least 30% of whom are women, an indicator subject to results-related funding of $20 million. These actions must guarantee, according to the program document, a constant supply of qualified talents, in order to strengthen the capacity for innovation and to reduce the skills deficits which slow down technological adoption and the competitiveness of the private sector, including the Offshoring sector.
The program’s support levers
The program is based on the support measures for Offshoring for the period 2025-2030, published in November 2025 under the name “Morocco Offshoring Offer”, a new strategy to promote the sector is also being prepared. The part of the program dedicated to strengthening the competitiveness of Offshoring and job creation provides for three areas of intervention. The first concerns the development of a promotion and positioning strategy for the “Morocco Offshoring Offer”, based on an international benchmark and an evaluation of previous public policies supporting the sector. The second axis concerns the implementation of this promotion strategy, focused on international influence, sectoral positioning and support for investors already established. The third axis aims to deploy targeted public measures, aligned with the needs of the international market, as part of the “Morocco Offshoring Offer”. Monitoring of results will be based on two indicators: the evolution of the sector’s annual turnover and the net number of jobs created, with specific monitoring of female employment.
Five-year targets
The sector’s annual turnover, which amounted to $2.941 billion at the end of 2025, is projected at $3.754 billion by the end of 2030. Regarding employment, the program sets the objective of net creation of 30,000 jobs in the Offshoring sector by 2030, including a minimum of 40%, or 12,000 positions, to be occupied by women, compared to 18,000 for men. The program provides for a gradual ramp-up, with an intermediate target of 6,000 additional net jobs per year. This indicator constitutes one of the three indicators of the program development objective (PDO) and is the subject of funding linked to results (“Disbursement Linked Indicator”) with an envelope of 60 million dollars, at the rate of 2,000 dollars per net job created. The employment count will be based on statistics from the National Social Security Fund (CNSS), with independent verification carried out by the General Inspectorate of the Ministry of Digital Transition and Administration Reform. This component is also identified by the World Bank as relating to the mobilization of private capital (“Private Capital Enabling”), the expected development of the sector being likely to attract around $300 million in additional foreign direct investment, based on an investment hypothesis of $12,500 per job created. According to the program evaluation document, the support provided to the sector, combined with government incentive measures, should make it possible to attract new and increased foreign investments in this strategic sector.
